Ad Blog Arabia

Hyundai cars climb up ‘rocky’ escalators

Has anyone seen such a creative advertising idea “rolling on escalators” before?

These are images of Hyundai Santa Fe and Tuscan models that go up the rough terrain on the escalators in Istanbul’s Ataköy Atrium Shopping Mall.

It’s a promotion entitled 4X4 Pleasure.

Nice!

Via [Marcom Turkiye]

Add comment September 5th, 2006

Your trash is someone else’s food

So says the UAE Red Crescent, who place this logo and message on trash bins in malls in the UAE (see picture below).

How effective is this message and how does it convey information about what the UAE Red Crescent does?

Or is it just a small public service message the UAE Red Crescent wished to draw attention to and part of its efforts to attract donations?

6 comments August 9th, 2006

Save toilet towels, Save the trees

This is impressive. It’s by the Tonga Workroom in Shanghai, China.

It takes some effort to replace the image every few days, or maybe they can come up with some mechanism to drop the image the more you pull out towels.

Anyway, if you visit advertising blogs then you’ll notice the amount of ‘Toilet Media’ circulating

For some reason, it seems to be a trend. Don’t worry, we’ll only show you a few examples!

Via [Twenty Four].

3 comments July 29th, 2006

Look up to the over-head football art

TBWA Germany does it again for its client Adidas, with another stunning World Cup-related implememtation.

Last week it was the massive ‘Kahn-save bridge billboards’.

This week it’s a fresco-style cieling at a train station in Cologne, Germany.

And this is what it looks like in all its glory….. if you stand right underneath.

Football meets art beautifully.

1 comment June 10th, 2006

Watch: Kuwait’s in-mall LCD screen ad network

I am currently in Kuwait checking out the advertising and design scene. While talking a walk with a friend in Marina Mall, I found out about Watch: a network of LCD screens that display silent, animated ads. Apparently, these screens, which are installed in a number of Kuwaiti malls, are all wirelessly connected, which means they can be centrally and instantaneously updated.
The advertisement loop is 20-30 minutes long and consists of 30 second advertisement spots. The system broadcasts for 14 hours a day.

I’ve seen similar advertising systems in Europe, especially in train stations and inside trains, where the screens show news headlines, things to do around the city as well as ads. In trains, such screens have a captive audience and I think they’re quite effective.

I wonder if anyone out there has information about the effectiveness of in-mall advertising. Being inside a mall is definitely an advantage, but with the many visual distractions inside a mall, do people really watch? Also, what would be the best creative approach for such a medium, especially considering that it is silent. If you know, let us know

1 comment May 11th, 2006