Posts filed under 'International'

New logo for Adobe Photoshop

PhotoShop New Logo

Source Adobe Blog: “To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.”

Via [ AdGoodness ]

8 comments September 23rd, 2007

DDB rebrands: Circle becomes a degree

DDB Rebranding

Frederik Samuel writes: DDB has undergone a global rebrand. They got rid of the black circle around the logo, which had a very 90’s like feeling to it. They did keep the circle, but it’s now a “degree” symbol. I like the new logo better than the old one, and think it will work for them.

Via [ AdGoodness ]

4 comments September 8th, 2007

Google Adsense for Arabic Content!

AdsenseInArabic

Arabic language web publishers can now enjoy the revenue of Arabic contextual advertising through Google Adsense!

‘Google AdSense improves the overall web user experience by bringing relevant, unobtrusive, text ads to web pages rather than disruptive, unrelated ads such as pop-ups and animations,’ said Yonca Brunini, Marketing Director for Emerging Markets at Google EMEA. ‘Arab world has a vibrant publisher community and we are excited to launch AdSense for Content there to empower all publishers with an easy to use and effective monetisation solution.’

Read more.

1 comment July 31st, 2007

Marketing, followed by PR & Advertising …….. Result: Branding!

Relationship Marketing

Via [ And Far Away ] [ Ads Of The World ]

5 comments July 22nd, 2007

Arab TV networks beat global competitors at New York Awards!

 

 

Promax/BDA
mediaME reports that it’s already a good summer for MBC Group which dominated the competition at the Promax/BDA World 2007 Awards held in New York last week. MBC achieved a total of 27 awards and, by doing so, being the most awarded participant, winning even more than ABC, BBC, Fox and others.

The newly launched English news station, Al Jazeera English was awarded three bronze awards at the event. Also among the winners were Al Jazeera Sport, Dubai One and Dubai Sport. The Arab Radio and Television (ART) was absent of this occasion.

Promax/BDA is an international association for entertainment and promotion professionals, those marketers and designers specializes in promoting TV shows, networks, DVDs and other forms of television content.

Being part of this rewarding event is good for broadcasters in the Middle East. MBC which has been in the field for more than 15 years and has managed to grow into a group of channels that delivers the highest reach among households in the region.

Read more.

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Add comment June 25th, 2007

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