Ad Blog Arabia

Hard work pays off

Advertising Agency: Alawj Media, Iraq
Director: Mujahed Zaid
Producer: Muhammed Shaker
Idea: Ayoob Ammar
DOP / Camera Op: Mujahed Zaid
Edit: Muhammed Nazar
VFX: Muhammed Nazar
Voice Over: Muhammed Jawad
Production Company: Alawj Media, Iraq

Via [mediaME]

Add comment December 14th, 2011

Anti-bombing PSA commercial now being filmed

A US-funded organization is producing a big budget public service announcment (PSA) to discourage would-be suicide bombers in Iraq from killing people.

Doesn’t it sound strange?

Would a suicide bomber, full of anti-American setniment, be watching TV one evening and suddenly change his mind because he was touched by a commercial?

In any case, the commercial is being filmed by California-based production company 900 Frames, in cooperation with a Lebanese production house; who believe that they can communicate their idea through a slick, Hollywood-style PSA with plenty of pyrotechnics.

It’s being filmed in Los Angeles, where the producers have constructed a location there that looks like downtown Baghdad.

The producers expect the finished 60-second spot to air on Iraqi TV station IMN this summer.

They’re calling it “Don’t Suicide Bomb”, and this is the Newsweek exclusive report.

Expect some serious controversy when news of this commercial gets out. You read it here first at Adblogarabia.

2 comments June 24th, 2006

Iraqi smiles, courtesy of LG

LG Electronics has renewed its contract, which began in 2004, to sponsor the Iraqi Football Association for another two years up till 2008.

One can imagine the day-to-day difficulties of living in Iraq, but it’s good to see the country’s domestic football getting support from one of the world’s biggest companies.

It’s also smart business from LG, who are already a top selling brand in Iraq having entered the market very early following the invasion in 2003.

LG’s president says that “this agreement is a reflection of LGs belief in football as a means to heal communities, and the brand’s commitment to the region.”

Fair enough.

The announcement attended by Iraqi sports and LG officials was made in Dubai.

Hopefully, next time LG renews this agreement, the security situation in Iraq will make it possible to announce the agreement in Baghdad.

But, let’s not talk politics on AdBlogArabia …… onto the next post.

Add comment May 20th, 2006