Deathwish
Credits:
Client: The Commercial Magazine
Creative agency: Omanad
Art director: Pradeep Mundakkal
Copywriter: Marshal D’ Souza
Exposure: Omani press
The Commercial, a business and market trends magazine in Oman, provides space for public service ads that highlight social issues of the day.
This ad has been created as part of the ongoing fight against drug abuse.
1 comment August 22nd, 2006
It had to happen in the UK market which is fast becoming the most developed in online advertising.
A report by ZdNet says that “online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, and is also ahead of outdoor advertising, business magazines and consumer magazines.
The situation is described as “almost unthinkable going back two years” . Overall, from 2001 to 2005, radio consumption fell by 24 minutes a week across all adult age groups, with local commercial radio the biggest loser. Internet usage went up by 19 minutes, while TV gained 11 minutes of viewing time.
So, to all the advertisers and agencies in the Middle East who consider this ‘unthinkable’ now, we say think again!
1 comment August 14th, 2006
Concept Media has acquired the rights to produce a GCC and Indian edition of the Millionaire magazine linked with the Netherlands-based Miljonair lifestyle publication.
This new magazine will be launched very soon, replacing Arab Millionaire magazine. The 200 page magazine will cover topics from shopping, events and fashion to people in business and health.
So, there will be a Middle East edition, catering to the ‘whims’ of the region’s millionaires- as if they needed more encouragement!
Obviously, when a magazine is called Millionaire it’s going to create some controversy and a few jokes: So can any of us non-Millionaire’s read it?
Here’s the Dutch magazine (Miljonair) website and Concept Media’s site.
3 comments August 12th, 2006
Headline: Smoking causes lung cancer. Eventually.
Here’s yet another public service advertisement from Oman, published with the support of the Oman Economic Review.
The idea of shaping the tar in the cigarette filter like human lungs is quite creative.
Agency: UMS, Muscat-Oman
Art Director: Rakesh Radhakrishnan
Copywriter: Shanty Mathew
Photographer: Sayed Fasiuddin
12 comments August 10th, 2006
AdBlogArabia reported the launch of Dubai Life a couple of months ago.
It’s good to see the second issue and it’s still the UAE’s sole online-only magazine, which is designed like a regular print magazine complete with a cover….. but is not printed.
Actually, you could print it yourself, by downloading the PDF version.
It’s a magazine that covers several aspects of living in Dubai, with some focus on the construction and tourism boom in the country, and it promotes the noble cause of supporting the construction workers of Dubai.
The team behind this magazine are Waseem Aslam, Nadeem Aslam and Kashif Naveed.
Check it out here.
Add comment July 21st, 2006
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