Posts filed under 'Magazine'
The idea here is quite simple.
If you’re a reader of the Economist, the first things that comes to your mind when someone says “Jordan” is the country and its growing economy.
Whereas, everyone else in the Western world would think of Michael Jordan, the basketball superstar.
I don’t know whether to be pleased about this ad, or feel sorry for the uneducated public in Europe and the US!
The Agency that created this campaign for the Economist is Abbott Mead Vickers.BBDO, in London. Creative Directors are Paul Belford, Nigel Roberts. Copywriter is Tim Riley.
See it in full size here at Ads Of The World.
July 6th, 2006
With everyone talking about the rise of digital media, and the decline of magazine advertising and circulation, the Magazine Publishers of America (MPA) is hitting back.
Visitors to www.magazine.org can receive a daily update of reports on the success of magazine advertising, and statistics on the magazine industry.
The site is an attractive flash-based presentation which allows you to chose a magazine from a coffee table, with a central theme of ‘ideas that live beyond the page’.
What’s interesting is that this site shows the user how fantastic digital presentation of magazines can be!
Digital magazines are the future and the MPA realizes this, but they want to make the best of the print-dominated present while showing magazines can lead the digital future.
Fair enough.
Check out the site here.
June 29th, 2006
Saudi Business Insight Group has announced that it will publish an Arabic/English, bi-monthly tourism magazine.
Saudi Tourism News aims to “create awareness about issues such as tourism brands, travel operators, touristic sites, hotels, restaurants and airlines.”
So far, tourism in Saudi Arabia has either meant ‘religious tourism’ for purposes of Hajj or Umrah – which is a huge multi-billion dollar industry- or ‘business tourism’.
Apparently, there’s more.
Read press release here.
June 13th, 2006
Men’s magazines in Europe and the United States are feeling the sting of online media, as advertising pages have been dropping alarmingly quarter-on-quarter.
Apparently, the typical man today can’t wait a whole month to get a magazine. With fast information available at finger-tips, magazines are suffering.
Advocates of online media have been saying it for years. Finally, it seems clients have also started to see it.
It’s tough on magazines, but they can grab advertising money on the Internet through their ‘digital editions’. But they must move fast.
Read this story on MediaWeekMointor.
May 10th, 2006
Teshkeel Comics, part of the Kuwait Group for Publishing and Distribution, is already an established company in the field of publishing Arabic translations of Marvel comics; but it’s now announcing an interesting development: A comic series of Arab characters and superheroes, which is “in-line with Islamic values.”
The story-line starts in Saudi Arabia, with characters like Noora from the UAE and Sami and others, with the action taking them across the world, from The 99 headquarters in Paris.
The publisher claims that “The 99 are the world’s first superheroes conceived from Islamic culture.”
The comic book features the talents of writer Fabian Nicieza and artists Dan Panosian, John McCrea and James Hodgkins.
Launching at Virgin Megastore in Kuwait, on 1 June, The 99 comics will be distributed across the region.
Here are more images of The 99, at Teshkeel’s website.
May 4th, 2006
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