Again, a campaign that works in Arabic …
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Advertising Agency: Free Picture, Riyadh
Creative Director: Abdullah Awad
Art Director: Abdullah Awad
Photographer: Jaime Nefar
11 comments June 23rd, 2007
Posts filed under 'Non-Profit'
For some, the fast goes on beyond Ramadan
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Advertising Agency: Team Y&R, Abu Dhabi
Executive Creative Director: Trevor Purvis
Creative team: Sherif Mokbel, Terrence Baraketh
Copywriter: Maria Menezes
Photographer: Sherif Mokbel
via [ ads of the world ]
5 comments June 13th, 2007
24.7 hectares of forests disappear every minute!
 
Title: Deforestation
Agency: UMS Oman
Advertiser : Oman Economic Review
Art & Photography: Â Chanjeet Singh
Copy: Shanty Mathew, Shivnay Sabharwal
Website: renaissance-oman.com
10 comments June 3rd, 2007
Smoking kills: The ‘body bag’ cigarrette
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Agency: Impact & Echo BBDO, Kuwait city, Kuwait
Creative Director: Viraj Ponkshe
Art Director: Akhtar Dalvi
Copywriter: Regan Rodricks
Via [ I Believe in Adv ] [ Social Advertising Journal ]
9 comments May 30th, 2007
Children live in places you could never imagine
Houtlust writes: This guerilla campaign is from SUPPORT, a organisation from Mumbai India been actively working with street children and homeless youth in the field of drug addiction and HIV/ AIDS prevention since 1992.
A cutout of a homeless kid was hidden inside tent cards kept on coffee tables. Since the menu is printed on these tent cards, many people who casually lifted these tent cards were shocked to find a kid inside. Not only did it catch people unaware, but evoked immediate empathy towards the children living in such conditions. As a result, from the 54 outlets where the activity was carried out, SUPPORT collected over two lakh rupees (one lakh is equal to a hundred thousand) within just over six weeks. The willingness of people to contribute has encouraged them to replicate this activity in other cities as well.
Agency: Everest Y&R Mumbai India
Via [ Houtlust ]
4 comments February 7th, 2007
