Ikbis.com has recently started one of the first Arab online video ad campaigns ever.
The campaign, for Coca Cola, features the new Nancy Ajram commercial in two formats: a very short version that runs in the video player and the full version on the Ikbis.com home page.
2 comments June 24th, 2007
Upon visiting Maktoob Group sites, you will notice that the group’s search engine now offers a service similar to Google Adsense, but in Arabic!
Araby.com had debuted it’s text link advertising, and although we don’t have all the technical details of the service it aims to be ‘contextual targeting’, which could open the flood gates of Arab spending on search advertising.
Watch out Google!
4 comments June 22nd, 2007
First for the big news, it’s not in Dubai!
Well, maybe it’s time something major happened elsewhere. Google has opened its first office in the region in Cairo, Egypt.
The branch has been set-up in to support and promote recently launched Arabic language versions of Google News, Gmail and Google Earth.
However, we at AdBlogArabia believe that the main aim is to increase revenues from Arab clients for Google’s advertising solutions, and maybe even launch an Arabic-language AdSense service.
Here’s a quote we got from ITP.net about the launch:
The president of Google’s operations in Europe, the Middle East, and Africa (EMEA), Nikesh Arora, said: “MENA is a region with 300 million people, speaking the same language. We hope our products, and the Internet as a whole, will bring useful and beneficial tools to our Arabic users. We can see potential for industries like tourism and travel which are important to Egypt’s economy.â€
According to the Madar research cited by Google, internet use is growing rapidly in the MENA region, with 12.4 million users expected online in Egypt alone by the year 2010.
Via [ mediaME ]
5 comments June 11th, 2007
Here’s someone who deserves credit for championing the cause of Internet communities for advertising professionals.
Ivan Raszl is the founder of Ads Of The World, now the world’s top advertising gallery/archive, among other exciting digital ventures including Advert Lover and others.
Best of all he’s based in our region, in Bahrain, where he’s lived for years and works as a creative director!
Read the interview in full about Ads Of The World and Ivan’s other digital ventures at mediaME.
2 comments June 5th, 2007
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