Posts filed under 'People & Celebrities'
Thierry Henry has decided to switch sponsors from Nike to Reebok, starting in August this year, with a deal worth over 9 million British pounds.
Henry was one of Nike’s most prestigious players, but is now set to become the new face of Reebok’s “I am what I am” promotional campaign.
Previously, Henry was the driving force behind Nike’s “Stand Up, Speak Up” anti-racism campaign.
Henry is now ‘wrapping up’ his promotions with Nike for the FIFA World Cup 2006, afterwhich he’ll be Reebok’s sport-celebrity endorser.
Read more here at Sport Marketing Europe or here at an Arsenal fan site.
June 24th, 2006
Alright.
Based on the number of visitors and comments we get for World Cup-related advertisements, here’s a treat.
The full 2 minutes of the ‘Pepsi Football Stars in Bavaria 2006′ commercial, which airs on Arab satellite TV stations in shorter versions. There are three shorter versions of it.
It features World Cup 2006 stars Ronaldinho, Henry, Beckham, Lampard, Raul, Crespo, R. Carlos and others doing the ‘Da Da Da’ dance.
So here it is in full at YouTube.
June 22nd, 2006
.
Well, they’re both Pepsi celebrity-endorsers, and in this age of globalization anyone can meet… right?
So, Pepsi decided to create an advertisement featuring them both, and we’re calling it “When Henry Met Haifa”.
Note that it’s an Arabic-language ad; Haifa Wahbe introduces herself in Arabic and charms Thierry Henry.
The commercial is brand new, and was aired for the first time on 13 June, as part of the World Cup 2006 frenzy that’s taken over the world this month.
Watch it now, then think about the branding widsom behind it ….. if there is any!
Let the debate begin.
June 15th, 2006
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In spite of competition from Ronaldinho as the new footballing icon, and the fact that Becks is now a few years away from wrapping up his footballing career, the product endorsement bandwagon continues.
Motorola has announced that David Beckham, England captain and Real Madrid midfielder, will be a Motorola global brand ambassador for the next three years. The announcement is well-timed, amidst the hysteria of a World Cup.
As you would expect, the deal includes major promotional activities, including ‘exclusive Beckham content’ such as screen savers and video clips of the star in action — in Motorola handsets.
It should be interesting to figure out how this deal impacts the Real Madrid alliance with Siemens/BenQ, whose logo will be on Beckham’s club shirt next season as part of a deal that extends till 2010. Read more at Real Madrid’s site.
Apparently, Motorola isn’t bothered by that. Or maybe, nowadays, there’s a clear distinction between Beckham the footballer- in club or country kit- and Beckham the fashin icon- as you can see above.
No wonder Becks is considred a marketing phenomena, and some universities in England have added his story to their marketing communications programs!
Read more about the Motorola deal at Strategiy.com.
June 14th, 2006
French football star Zinedine Zidane goes back to his Algerian roots, signing a ‘spokesperson deal’ with mobile operator Nedjma, part of Wataniya Telecom Algerie.
Zidane will feature in Nedjma marketing campaigns including TV commercials and billboards for the new services Nedjma is rolling out in the local market, with a nationalistic slogan of “I love her and love all who love her†(Algeria).
As part of the agreement, Nedjma clients will be able to download exclusive content related to Zidane including logos, ringtones, and video shots.
Nedjma started in 2004, and now claims over 1.5 million subscribers in Algeria.
Nedjma’s site has more.
June 9th, 2006
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