Posts filed under 'Public Relations'
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Advertising Agency: Leo Burnett Beirut, Lebanon
Executive Creative Director:Â Bechara Mouzannar
Creative Director:Â Chermine Assadian
Art Director:Â Tania Saleh,Â Nayla Baaklini,Â Reem Kotob,Â Yasmina Baz
Copywriter:Â Rana Najjar,Â Rana Khoury
Via [I Believe in Advertising]
June 30th, 2009
Here’s a link to a cool interview with Alexander McNabb,Â group account director at Spot On Public Relations (Dubai), founding member in the Middle East Public Relations Association (MEPRA), seasoned professionalÂ and all-round intresting fellow!
Read it at mediaME.
June 14th, 2007
Designers and bloggers from around the region are using their skills to help Lebanon in the face of the ongoing Israeli attack.
This map is from a site that is providing updates on the aggression against Lebanon.
The Lebanese designer Zeina Maasri, who has co-developed this map, wrote:
We have done this map as it can clearly reveal the siege that
different cities/inhabitants have undergone and still suffer from, it
also shows how Israel’s fierce assault on Lebanon completely violates
the Geneva conventions & international law relative to respect for
human rights in armed conflicts, through its massive destruction of
vital civilian utility sites and infrastructure.
Jordanian designer Wael Attili started the campaign above, of people covering their mouth with their chosen message against the war or in support of Lebanon. Now there’s a Flickr group where people can post their photos.
A number of blogging communities and companies have also launched a Bloggers for Lebanon (Arabic link) campaign that aims to go beyond ‘talk’ and help collect donations of vital materials that are urgently needed in Lebanon.
And, finally there is re-Lebanon.org a site that is bringing together several donation campaigns. The aim of the site is the creation of a long term campaign that not only helps with aid, but extend into reconstruction efforts later. The site is very well designed and has a neat feature. Messages of support from people light up dots on a grid of pixels that would eventually for the Lebanese flag.
August 2nd, 2006
If you don’t like PR people, don’t be in Dubai from September 17 to 20, 2006
Because, its the time of the ‘great PR gathering’ of public relations professionals from all over the Middle East, and many from around the world.
The Public Relations Congress 2006 is organized by IIR Middle East in association with the Middle East Public Relations Association (MEPRA) and is sponsored by LG Electronics and MediaStow and the official PR partner is Orient Planet.
Now here’s something interesting: There will be a ‘PR Professional Of The Year’ competition.
Any ‘pro’ can present his/her credentials for this award, through online registration forms that can be accessed at the PR Congress site.
Should be interesting!
July 31st, 2006
The Middle East Public Relations Association (MEPRA) has published its first “PR Agency Fees and Charges Guide”
The idea is to encourage transparent dealings between public relations agencies and their clients in the region.
The rates are detailed, providing different hourly rates to different services, and highlighting exceptional cases whereby higher rates apply (such as crisis managment).
This development comes amidst a situation in which new PR companies are popping up in increasing numbers and providing limited services at low charges, thereby harming everyone else.
So, it’s a ‘regulatory’ step by the industry’s recognized body.
The question is, what happens if some public relations agencies don’t stick to it?
Here’s the announcement at MEPRA’s website, where you can also download a PDF of the rates.
June 25th, 2006