UAE Telecommunications company du announced this week that it was pulling a radio advert off the air in Dubai, after a Briton said it was “offensive”.
Britons are divided on whether a scrapped du advert that featured a man ordering fish and chips to the tune of their national anthem was offensive.
Via [ Gulf News ]
August 6th, 2007
A Report by ArabAdvisors Group shows a growth of 21% in the number of radio stations in the Arab world, with the total number of FM radio stations jumping from 175 to 211 in the last two years.
In spite of the rapid growth, radio advertising expenditure is estimated at only 1% in the region!
Can anyone explain this low advertising expenditure on this medium?
March 11th, 2007