Posts filed under 'Research'
A Report by ArabAdvisors Group shows a growth of 21% in the number of radio stations in the Arab world, with the total number of FM radio stations jumping from 175 to 211 in the last two years.
In spite of the rapid growth, radio advertising expenditure is estimated at only 1% in the region!
Can anyone explain this low advertising expenditure on this medium?
March 11th, 2007
A new survey by Arab Advisors Group reveals that terrestrial TV still has a good base in Saudi Arabia with 48.4% of households stating that they tune into it.
93.9% of Saudi Arabia’s households have a satellite dish, so that tells you about the value of local TV news and programming in markets where nationals are the majority …. even with top quality pan-Arab satellite channels competing.
Read the details at mediaME.com.
February 6th, 2007
Forbes Arabia, the Dubai-based Arabic edition of this well-known business magazine, unveils its first-ever listing of the Top 40 Arab Brands in its November issue.
Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment.
An exclusive online survey was conducted for Forbes Arabia by U.K. market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.
Al Jazeera ranks number one in Forbes Arabiaâ€™s Top 40 Arab Brands list, followed by Emirates and Almarai. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.
October 19th, 2006
The numbers speak for themselves and marketers must pay attention. The future of TV commercials is online.
A recent report at eMarketer highlights the huge potential of online video content worldwide, showing that it will grow from 13 million households in 2005 to 131 million households in 2010.
One of the drivers behind this growth is the widespread adoption of broadband (DSL), and it is predicted that by 2010 there will be 413 million broadband households worldwide, up from 194 million in 2005.
eMarketer also reveals some interesting statistics on the US online video market, with detailed profile of YouTube users by age. The results are worth a look.
Read this research.
August 13th, 2006
Well, if 88% of office workers in the United States don’t know what RSS is, it’s a wonder we get RSS subscribers in this part of the world.
For those of you who don’t know what Real Simple Syndication (RSS) is, look to the left panel on AdBlogArabia, you’ll see the orange RSS button with a link saying ‘what is this’…. read please!
Anyway, back to the survey in the US, carried out by WorkPlace Print Media, only 9% of the respondents know what an RSS feed is, and a tiny 2% said they subscribed to an RSS feed!
The survey included a national sample of 1,000 US employees at companies with under 2,000 employees.
I’ve always believed that Microsoft is to blame for the difficulty users face with RSS, as Explorer does not have an automatic RSS-feed option, unlike Firefox which makes adding an RSS feed to your browser so easy. Just press the RSS icon, and the site feed becomes a pull-down menu in your browser bar.
Maybe Microsoft will fix that problem with Explorer 7. If and when it does, RSS use will become huge overnight!
And with these current numbers- of 2% subscribers- the potential for RSS growth will have serious implications to marketers and advertisers.
August 8th, 2006