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	<title>Ad Blog Arabia &#187; Sponsorship</title>
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	<description>Subtract hype. Ad Insight.</description>
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		<title>Hillary: The fully sponsored candidate</title>
		<link>http://mediame.com/adblogarabia/hillary-the-fully-sponsored-candidate/</link>
		<comments>http://mediame.com/adblogarabia/hillary-the-fully-sponsored-candidate/#comments</comments>
		<pubDate>Mon, 11 Sep 2006 16:31:45 +0000</pubDate>
		<dc:creator>Zeid Nasser (Admin)</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://mediame.com/adblogarabia/?p=325</guid>
		<description><![CDATA[Here&#8217;s something unique. This is a caricature of Hillary Clinton, who&#8217;s running to retain her seat as Senator of New York. As you can see, her suit carries many logos, which are those of her &#8216;sponsors&#8217; &#8211; companies who have contributed funds to her campaign. If you look closely, you&#8217;ll see the logos of CitiGroup, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>BBC World Weather brought to you by Qatar Airways</title>
		<link>http://mediame.com/adblogarabia/bbc-world-weather-by-qatar-airways/</link>
		<comments>http://mediame.com/adblogarabia/bbc-world-weather-by-qatar-airways/#comments</comments>
		<pubDate>Wed, 26 Jul 2006 22:00:06 +0000</pubDate>
		<dc:creator>Zeid Nasser (Admin)</dc:creator>
				<category><![CDATA[Regional]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[TV & Film]]></category>

		<guid isPermaLink="false">http://mediame.com/adblogarabia/?p=221</guid>
		<description><![CDATA[Qatar Airways continues to increase its profile worldwide, with an announcement of sponsoring the BBC World Weather Report, for the next 12-month. The agreement gives the airline &#8220;credits on two weather broadcasts a day&#8221;. BBC World is a top English-language news source in the Middle East, Indian sub-Continent and Asia Pacific regions; all of which [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Doha 2006: The next big sporting event</title>
		<link>http://mediame.com/adblogarabia/doha-2006-the-next-big-sporting-event/</link>
		<comments>http://mediame.com/adblogarabia/doha-2006-the-next-big-sporting-event/#comments</comments>
		<pubDate>Wed, 12 Jul 2006 10:27:45 +0000</pubDate>
		<dc:creator>Zeid Nasser (Admin)</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://mediame.com/adblogarabia/?p=189</guid>
		<description><![CDATA[With the World Cup finished, the next big sporting event to witness a possible &#8216;advertising circus&#8217; could be the 15th Asian Games in Doha, Qatar, to be held between 1 and 15 December, 2006. The sponsorships are not complete yet, and seem to be missing the usual international consumer brands. The event&#8217;s Prestige Partners are [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Six sponsors for World Cup 2010. Guess who?</title>
		<link>http://mediame.com/adblogarabia/six-sponsors-for-world-cup-2010-guess-who/</link>
		<comments>http://mediame.com/adblogarabia/six-sponsors-for-world-cup-2010-guess-who/#comments</comments>
		<pubDate>Thu, 29 Jun 2006 08:00:49 +0000</pubDate>
		<dc:creator>Zeid Nasser (Admin)</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://mediame.com/adblogarabia/?p=158</guid>
		<description><![CDATA[It seems like we blog about Emirates airlines everyday. It&#8217;s not our fault. They&#8217;ve got a very active marketing communications strategy, with a huge budget! This is not a new story, but it&#8217;s being highlighted now by media in the UAE amidst the World Cup hysteria. Emirates will be one of just six sponsors for [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Thierry Henry switches to Reebok</title>
		<link>http://mediame.com/adblogarabia/thierry-henry-switches-to-reebok/</link>
		<comments>http://mediame.com/adblogarabia/thierry-henry-switches-to-reebok/#comments</comments>
		<pubDate>Sat, 24 Jun 2006 14:30:03 +0000</pubDate>
		<dc:creator>Zeid Nasser (Admin)</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[People & Celebrities]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://mediame.com/adblogarabia/?p=143</guid>
		<description><![CDATA[Thierry Henry has decided to switch sponsors from Nike to Reebok, starting in August this year, with a deal worth over 9 million British pounds. Henry was one of Nike&#8217;s most prestigious players, but is now set to become the new face of Reebok&#8217;s &#8220;I am what I am&#8221; promotional campaign. Previously, Henry was the [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>FIFA protects World Cup 2006 sponsors from &#8216;Ambush Marketing&#8217;</title>
		<link>http://mediame.com/adblogarabia/fifa-protects-world-cup-2006-sponsors-from-ambush-marketing/</link>
		<comments>http://mediame.com/adblogarabia/fifa-protects-world-cup-2006-sponsors-from-ambush-marketing/#comments</comments>
		<pubDate>Thu, 22 Jun 2006 06:30:37 +0000</pubDate>
		<dc:creator>Zeid Nasser (Admin)</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://mediame.com/adblogarabia/?p=137</guid>
		<description><![CDATA[As part of FIFA&#8217;s efforts to protect World Cup 2006 sponsors from &#8216;ambush&#8217; or &#8216;hijack&#8217; marketing by their competitors, FIFA took action against over 1,000 fans Dutch fans last Friday who arrived at Stuttgart&#8217;s stadium dressed in &#8216;branded&#8217; clothing that promoted a Dutch beer company (Bavaria). Seeing as American beer Budweiser is a sponsor of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Time for your sponsored wedding</title>
		<link>http://mediame.com/adblogarabia/time-for-your-sponsored-wedding/</link>
		<comments>http://mediame.com/adblogarabia/time-for-your-sponsored-wedding/#comments</comments>
		<pubDate>Thu, 15 Jun 2006 08:15:29 +0000</pubDate>
		<dc:creator>Zeid Nasser (Admin)</dc:creator>
				<category><![CDATA[Controversy]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://mediame.com/adblogarabia/?p=122</guid>
		<description><![CDATA[. It&#8217;s only a natural thing. After all, some of us sell sponsorships and promotions for a living. So, why not use the know-how and contacts to cover the costs of our big family occassions through sponsorship! That&#8217;s exactly what a couple in New York are doing for their 8 July wedding. The bride is [...]]]></description>
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		<slash:comments>1</slash:comments>
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