Posts filed under 'Sponsorship'
As part of FIFA’s efforts to protect World Cup 2006 sponsors from ‘ambush’ or ‘hijack’ marketing by their competitors, FIFA took action against over 1,000 fans Dutch fans last Friday who arrived at Stuttgart’s stadium dressed in ‘branded’ clothing that promoted a Dutch beer company (Bavaria).
Seeing as American beer Budweiser is a sponsor of the World Cup, these fans were not allowed to enter the stadium, because millions of people would see them on TV promoting a competing brand.
They were given a choice to change their clothes or take them off.
So, the fans ended up watching the match in their underwear. It’s true.
You can read more about if at Soccernet or at the BBC webiste.
FIFA takes this matter very seriously, and still continues to screen fans entering stadiums.
These are the World Cup 2006 sponsors.
One of them is Emirates Airlines, so if any of you are at the World Cup and have a shirt with the logo of Elitihad, Gulf Air or any other airline, don’t wear it to a match. Unless you’d like to catch a cold 
June 22nd, 2006
.
It’s only a natural thing. After all, some of us sell sponsorships and promotions for a living.
So, why not use the know-how and contacts to cover the costs of our big family occassions through sponsorship!
That’s exactly what a couple in New York are doing for their 8 July wedding.
The bride is a sales manager for a radio station, while the groom is a media marketing consultant. The result is a huge wedding, in a baseball stadium, costing $100,000 of which $80 are covered by sponors!
This couple have planned it all. They’ve held a press conference, made sure their main sponsor (1-800 Flowers) gets the required buzz and it’s now a unique story featured on many websites and in some very reputable magazines like AdAge!
This idea is better suited to our part of the world where a typical wedding has 500 guests – that’s good exposure- who are seated for three or four hours- a captive audience- and they take home a ‘gift’- which could be a branded product or promotion!
Read the full story at AdAge.
June 15th, 2006
Emirates have announced that they will sponsor Paris Saint Germain (PSG) football club, in a deal that covers branding rights on the player’s shirts and at the Parc des Princes stadium.
This deal continues Emirates aggressive strategy of football sponsorship, which includes sponsorship of the FIFA World Cup, and the sponsorship of English club Arsenal FC, which is bigger than the PSG deal and involves a branding agreement for the club’s new stadium which has been renamed the Emirates Stadium.
Here’s the Khaleej Times report on the sponsorship agreement with PSG.
June 8th, 2006
LG Electronics has renewed its contract, which began in 2004, to sponsor the Iraqi Football Association for another two years up till 2008.
One can imagine the day-to-day difficulties of living in Iraq, but it’s good to see the country’s domestic football getting support from one of the world’s biggest companies.
It’s also smart business from LG, who are already a top selling brand in Iraq having entered the market very early following the invasion in 2003.
LG’s president says that “this agreement is a reflection of LGs belief in football as a means to heal communities, and the brand’s commitment to the region.”
Fair enough.
The announcement attended by Iraqi sports and LG officials was made in Dubai.
Hopefully, next time LG renews this agreement, the security situation in Iraq will make it possible to announce the agreement in Baghdad.
But, let’s not talk politics on AdBlogArabia …… onto the next post.
May 20th, 2006
The notebook PC is from Lenovo, and it’s World Cup year. It’s obvious what’s happening here.
It’s a ‘cooperation’ with FC Barcelona, and its football superstar Ronaldo de Assis Moreira, famous of course as Ronaldinho.
He will become a Lenovo Worldwide Brand Ambassador and will feature in worldwide marketing campaigns and activities for the recently announced Lenovo-branded notebooks and desktop PCs; which were previously branded IBM.
And here’s what the PR people wrote for Ronaldinho to say
“From keeping in touch with friends and family when I am in training, designing my exercise routines, to keeping an eye on Barcelona’s standings, technology and products provided by Lenovo have added value to my life as a sportsperson.â€
It should be interesting to see what’s the value of this endorsement.
Football players endorsing football shoes, balls and kit makes sense; endorsing youth-targetted products like Pepsi is also fine …… but a $1,500 notebook PC?
It’s going to take more than a football magician, like Ronaldinho, but maybe everything goes in World Cup year.
Here’s the press release on Lenovo’s website.
May 15th, 2006
Next Posts
Previous Posts
