Plastics sponsor for Emirates F1 Powerboat team

Borouge, a UAE-based plastics manufacturer, has announced that it will sponsor the F1 Emirates Team for the F1 World Powerboat Championship.
The championship races pass through several countries, including Greece, Italy, Malaysia, China, UAE and others with an estimated TV audience of 70 million viewers.
It’s a major sponsorship buy for Borouge, but no information has been released regrding the cost of this opportunity.
Borouge’s logo and identity will be positioned on the sides of the cockpit and on race uniforms. The slogan that will appear is “Shaping the Future with Plastics”.
2 comments May 14th, 2006