Agency: FP7, Dubai
4 comments April 20th, 2009
For sometime now, I’ve been following the news of the Word of Mouth Marketing Association (WOMMA), and it seems that the field of Word-Of-Mouth (WOM), also fashionably referred to as Buzz Marketing, is now seriously becoming scientific!
So much so, that WOMMA have launched a blog to discuss this issue, with posts already including interesting info.
For example, eMarketer say that 43% of all marketers are going to use WOM this year. McKinsey Research say that two-thirds of all US economic activity is influenced by WOM
WOM is gathering pace worldwide, and we’ve always appreciated its importance in the Middle East – does anyone gossip better than us? – but now that there’s a scientific angle emerging on how to cultivate it, maybe it’s worth looking into WOM as a serious part of your campaign.
Have a slice of word of mouth blogging
Add comment June 5th, 2006
The word-of-mouth marketing craze, also referred to as ‘buzz marketing’ is being utilized by the world’s top advertisers.
Proctor & Gamble (P&G) has established a buzz-marketing business, called Vocal Point, which is recruiting 600,000 mothers to advocate P&G products!
The indications of such a move from the world’s biggest advertiser, away from advertising spend and more towards ‘paid propoganda’ outside the media stream, should seriously worry media owners.
You have been warned.
Here’s where mothers sign up with P&G.
Add comment May 20th, 2006
The next big thing in marketing communications …… word of mouth.
We’ve always known it’s important, so what’s new?
A Canada-based company, BzzAgent, offers marketers word of mouth campaigns working with ‘Bzz Agents’ who are, basically, promoters the company hires to learn about your product then preach it.
Visitors to the website can apply to become BzzAgents, and advertisers can contact the company to tap into these Word-Of-Mouthers!
Apperantly, the company wants to now expand outside of Canada. Interested?
Whatever will marketers think of next?
Add comment May 15th, 2006