Caution, dry floor at Wild Wadi during maintenance

September 20th, 2007 Zeid Nasser (Admin)

Wild Wadi Ambient Ramadan

Click image to enlarge and read more

Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Copywriter: Ian Franks, Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu

Short rationale:
Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.

Related Posts with Thumbnails

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to StumbleUpon

Entry Filed under: Agencies,Ambient,UAE


  • http://248am.com Mark

    cute

  • razor

    Very very smart.

    As good as the no entry sign.

    Great clients get great work.

  • http://thejfactor.jeeran.com Ahmed Qandil

    i really like it.

  • kusum

    GOOD…SCAM!
    That’s the art director, Satyen, himself in the photograph.
    :-)

  • Ali

    I don’t think it’s a scam. I saw the sign outside the waterpark yesterday.

  • Hans Anderson Abu Dhabi

    So did I

  • kre8tive

    Don’t fit in.. Too forced. There are a hundred million ways to do a thing better sign that this one. Like they couldve stayed consistent with their print campaign, imagine a huge floater?

  • http://www.mohager.phpnet.us Mohager

    i think the main idea that company notice their costumers about her close make clients more connected to their company

  • http://sam4grafix.deviantart.com/gallery/?order=9 sameer ketkar

    jo hai usko ULTA karo…. OGILVY all over the world.. same funda!

MIDDLE EAST ADVERTISING & MEDIA JOBS
Find more jobsPost a job

Calendar

February 2012
S S M T W T F
« Jan    
 123
45678910
11121314151617
18192021222324
2526272829  

Most Recent Posts