Ad Blog Arabia

Caution, dry floor at Wild Wadi during maintenance

September 20th, 2007 Zeid Nasser (Admin)

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Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Copywriter: Ian Franks, Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu

Short rationale:
Wild Wadi, one of Dubaiâ€™s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.

Entry Filed under: Agencies,Ambient,UAE

http://248am.com Mark

cute
razor

Very very smart.

As good as the no entry sign.

Great clients get great work.
http://thejfactor.jeeran.com Ahmed Qandil

i really like it.
kusum

GOOD…SCAM!
That’s the art director, Satyen, himself in the photograph.
Ali

I don’t think it’s a scam. I saw the sign outside the waterpark yesterday.
Hans Anderson Abu Dhabi

So did I
kre8tive

Don’t fit in.. Too forced. There are a hundred million ways to do a thing better sign that this one. Like they couldve stayed consistent with their print campaign, imagine a huge floater?
http://www.mohager.phpnet.us Mohager

i think the main idea that company notice their costumers about her close make clients more connected to their company
http://sam4grafix.deviantart.com/gallery/?order=9 sameer ketkar

jo hai usko ULTA karo…. OGILVY all over the world.. same funda!