Ad Blog Arabia

u guys r not serious..

I like this..

Very good art direction

I’m amazed how u guys find this ad good.
It doesn’t show the product.
It actually invites you to buy a harley davidson and suzuki hayabusa

Yet, you guys r wowed..
I’m starting to feel like I’m in the middle of junior students at some advertising school in the qinghai-tibetan plateau

No. It is just that I hate incomplete student works.
(that’s if you’re talking to me diskie)

First of all, I’m very surprised to see a comment, this big, just cuz I didn’t like this thing you call it ad. It’s just that I’ve never thought I’m that much of a pain in someone’s a$$.

Now going to your comment. I think you do not yet know the difference between fine arts and commercial arts, it’s why you think clients (the big-bellied men in suits/perhaps in your openion) are like students, stupid and barely “taste art”, forgetting (or maybe not knowing) the fact that advertising is about selling your client his very own product, and is not about selling your own “fine fart”.

And just to make it easy for you, I’ll first play the client.

CLIENT: “I want to sell my KAWASAKI Jet-Ski”

CLIENT: “My target group is adventurous people who would enjoy jet-skiing and are into stylish rides”

Now, I’ll play like a sober creative director dealing with that simple brief,

SOBER CD: “Guys, the product is super good looking, so make sure it shows up really nice and really thrilling and exciting”

SOBER CD: “Guys, the client is targeting young adventurous people who enjoy or would start enjoying jet-skiing, so, first, make sure you don’t go crazy, cuz young people these days are not really crazy, they like stuff real but nice looking and exciting too. Yeah, and make sure you don’t go around other sports, like motor-biking and touring cuz although we want people to start jet-skiing using KAWASAKI, we do not want to drive their attention to other types of sports where competitors are BIG, harsh and mean, so let’s be focused”

———————-

Now unfortunately, what we see here is a teaser, we see no hero, we see no real hook and people might even say: “tayyib o badain, wainil Kawasaki tanshoofoo”

From the other side, people who don’t own motorbikes and touring bikes will feel untagged and unconcerned since this ad targets people who already got motor bikes and touring bikes. And things might go worse as some people might even feel like motorbikes and touring cruisers are the real deal..

———————–

BTW, MFT, one of my teachers do come here on adblogarabia.com and sometimes cast-in comments but he doesn’t use nicknames cuz he has something u lack, it’s called self-respect.

Does it get cold on the qinghai-tibetan plateau?