Children live in places you could never imagine

February 7th, 2007 mediaME Editor

TentCard1

TentCard2

Houtlust writes: This guerilla campaign is from SUPPORT, a organisation from Mumbai India been actively working with street children and homeless youth in the field of drug addiction and HIV/ AIDS prevention since 1992.

A cutout of a homeless kid was hidden inside tent cards kept on coffee tables. Since the menu is printed on these tent cards, many people who casually lifted these tent cards were shocked to find a kid inside. Not only did it catch people unaware, but evoked immediate empathy towards the children living in such conditions. As a result, from the 54 outlets where the activity was carried out, SUPPORT collected over two lakh rupees (one lakh is equal to a hundred thousand) within just over six weeks. The willingness of people to contribute has encouraged them to replicate this activity in other cities as well.

Agency: Everest Y&R Mumbai India

Via [ Houtlust ]

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Entry Filed under: Agencies,Asia Ads,Creative,Non-Profit


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  • http://4pointsize.blogspot.com santhu

    really good one….. keep it up

    cheers
    san

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    very nice one

  • Mehboob-Pakistani

    My compliments to the creators of this compelling piece.
    little imignation and orignility really make world of a difference. or in tis case a different world altogather!

    Very effective, and compelling artistically as well emotionally!
    Mehboob-Pakistani


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