Cisco’s new logo retains the bridge “DNA”
October 19th, 2006 Humeid
Apparently this is a log change and not a full re-branding of Cisco. The change took effect earlier this month.
Here is what identity guru Tony Spaeth wrote on his site identityworks about Cisco’s new logo:
Identityworks: Reviews – 2006 – Cisco:
Cisco brand officer Gary McCavitt had long struggled with the bridge-in-a-box logo, a mark difficult to use, difficult to put on products, and dated in personality. In October, 2005 he retained the typemaster (and logo designer) Joe Finocchiaro to explore alternatives; and Joe, recognizing the importance of the project, generously proposed adding corporate brand designer Jerry Kuyper to the team. CEO John Chambers approved Gary’s design initiative, imposing one condition: “the DNA of our bridge must be retained.”
Read more impressions on 360eat.com.
Entry Filed under: Brands,Creative,International
