online discount medstore
advair diskus for sale
buy advair diskus without prescription
allegra for sale
buy allegra without prescription
aristocort for sale
buy aristocort without prescription
astelin for sale
buy astelin without prescription
atarax for sale
buy atarax without prescription
benadryl for sale
buy benadryl without prescription
buy clarinex without prescription
clarinex for sale
buy claritin without prescription
claritin for sale
buy flonase without prescription
flonase for sale
buy ventolin without prescription
ventolin for sale
amoxil for sale
buy amoxil without prescription
augmentin for sale
buy augmentin without prescription
bactrim for sale
buy bactrim without prescription
biaxin for sale
buy biaxin without prescription
buy cipro without prescription
cipro for sale
buy cleocin without prescription
cleocin for sale
buy dexone without prescription
dexone for sale
buy flagyl without prescription
flagyl for sale
buy levaquin without prescription
levaquin for sale
buy omnicef without prescription
omnicef for sale
amaryl for sale
buy amaryl without prescription
buy cozaar without prescription
cozaar for sale
buy diabecon without prescription
diabecon for sale
buy glucophage without prescription
glucophage for sale
buy glucotrol without prescription
glucotrol for sale
buy glucovance without prescription
glucovance for sale
buy micronase without prescription
micronase for sale
buy prandin without prescription
prandin for sale
buy precose without prescription
precose for sale
buy cialis professional without prescription
cialis professional for sale
buy cialis soft without prescription
cialis soft for sale
buy cialis super active without prescription
cialis super active for sale
buy cialis without prescription
cialis for sale
buy levitra without prescription
levitra for sale
buy viagra professional without prescription
viagra professional for sale
buy viagra soft without prescription
viagra soft for sale
buy viagra super active without prescription
viagra super active for sale
buy viagra super force without prescription
viagra super force for sale
buy viagra without prescription
viagra for sale
buy celebrex without prescription
celebrex for sale
buy colcrys without prescription
colcrys for sale
buy feldene without prescription
feldene for sale
buy imitrex without prescription
imitrex for sale
buy inderal without prescription
inderal for sale
buy indocin without prescription
indocin for sale
buy naprosyn without prescription
naprosyn for sale
buy pletal without prescription
pletal for sale
buy robaxin without prescription
robaxin for sale
buy voltaren without prescription
voltaren for sale

Coca Cola changing color??

June 13th, 2006 Humeid

Watching the world cup over the past few days I noticed something weird. The Coca Cola logo is appearing in all sorts of colors, besides the usual red. I noticed the usage of blue, yellow and green already! Has anyone out there noticed this?

It’s really strange. I looked around the web to find any info or picture but could find any. Will we soon see blue Coke cans? (can you even imagine that!).

UPDATE: The mystery is apparently solved. And I feel a bit, what shall I say, “absent minded”. It the colors of the teams shirts for each particular game! Thanks go to Eddie for pointing this out!

Related Posts with Thumbnails

Entry Filed under: Brands,In-Game Advertising


  • Mazen

    Yeah, I have noticed that too, It is pretty strange I would say. I just cannot imagine all sort of colored cans, although I must admit that is kind of cool to see.

  • Chris

    I think the color scheme is really poor ….their pitch-side advertsing is barely identifiable when watching the world cup on TV and when the cameras are at a wide angle it is unrecognisable as being our good old friends from coke …….

  • Lowfields

    Don’t panic, everyone, we probably won’t be seeing odd-coloured cans… it’s all part of Coca-Cola’s football strategy that started with their sponsorship of the English Football League (the three division directly beneath the Premiership).

    When they launched the partnership, their visual campaign placed the distinctive script of Coca-Cola in the colours of each of the 72 teams invovled – each banner became the Coca-Cola presence at that club’s stadium. So, the pitchside ads for Coca Cola at Leeds United’s Elland Road ground would only ever appear in white, blue and yellow, not the more traditional red and white – which for us Leeds fans are the colours of the despised Manchester United.

    It’s obviously Coke’s way of ingratiating themselves with each club and so avoiding the perils of club partisanship, which has damaged the sales of products with close ties to certain clubs. For instance, when Manchester United launched their deal with Vodaphone, it was reported that there was a total of 30,000 subscription cancellations in Yorkshire and Liverpool over one weekend!

    To see all the variations (and some in Scotland, too), go to: http://www.coca-colafootball.co.uk/footballleague/wallpaper.asp

  • http://www.arabesquerhabsody.com Ohoud

    Pop art kicking in again?

  • begum

    you know several years back coke tried a marketing strategy where they changed the color of the coke cans to purple to see what people would do. People actually shut the door & thought they were out of coke and it was unsold bc people only associate the color with the product. So I doubt we will be seeing any color changes on cans anytime soon..

  • http://omernos.blogspot.com omar

    Ahh Ok!
    for the teams!

    I see, it could get pretty fugly though. I dunno whether I would like to see Coca Cola in Yellow, Green or even Blue. Blue is official for Pepsi of course! hehehe

    Bass seriously, imagine a blue Coke can…
    now THAT would make something! hehehe

    omar

  • Bilal Zaiter

    Advertising wise i might agree that the guys at Coca Cola decided to do an ” ingratiating ” job with the soccer teams.

    Branding wise, i doubt this is the only reason behind the Coca Cola colors . I see they are planning for a more vibrand dynamic cans. Yahh as omar just said ” Imagine a blue coca cola can!” does it realy hurt ? you got to consider there will be a variant scheme of colors . Oh poor pepsi the guys at pepsi will look so ” conservative – only one color ” . again the ” FINAL woRd CUP” goes to teh compnay that will be listening to the ” CSDs customers “, their trends and their prefernaces . How much do they make their purchasing decisions based ont he color of the can ! . and i doubt it so much that coca cola had missed out this homework , other wise how come they launched the blak coca !?

  • Zeid Nasser (Admin)

    Our conversation about Coca Cola’s changing colors at the World Cup has attracted the interest of Italian bloggers.

    See here, among other things that have been linked to at AdBlogArabia.

    http://www.spotanatomy.info/index.php?s=arabia&sentence=sentence

  • http://ilikecheese man

    poor pepsi:( ,
    man


MIDDLE EAST ADVERTISING & MEDIA JOBS
    Find more jobsPost a job

    Calendar

    December 2014
    S S M T W T F
    « Apr    
     12345
    6789101112
    13141516171819
    20212223242526
    2728293031  

    Most Recent Posts