Communication is ……. by Vox Populi

September 5th, 2007 Zeid Nasser (Admin)

Voxpopuli

Voxpopuli 2

Voxpopuli 3

Voxpopuli 4

Agency: Voxpopuli Advertising, Dubai
Creative & Art Director: Muralidharan
Copywriter: Nivas PM

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • http://adsoftheworld.com ads of the world

    I don’t usually want to comment negatively, but I have to say I think this campaign is very poor. If I were a client, which I’m not I would definitely not use this agency to advertise my products if this is what they could come up with for their own brand.

  • http://www.ragejoadv.com restless

    The first one dedicated to you CREATIVE RULZ :) ,,, i don’t like the graphical treatment , really bad ,,,,sorry

  • http://www.ragejoadv.com restless

    ads of the world, i Totally agree with

  • ob1=w@n

    ads of the world, can you say why the campaign is very poor? Personally, I think the graphical treatment is a bit shabby. Except for the orange strip in the bottom, each ad has a very inconsistent look. The headline is adequate but should be much smaller than it is now. And the last ad reminds me too much of benetton.

  • eyejack

    The Idea is good, the “is crucial” one specifically. Yes its inconsistent. It needs some more tweaking. I believe any creative work should reach common person, not just for the creative gurus, in that way, my tea boy understood the message..

    Overall, good thought, needs more perfection.

  • thecorner

    Good Idea and concept, lacks consistency.

  • kre8tive

    Aaarrgh..! My eyes!!!

  • the guy who did this

    Thanks for your comments. Each one of these is a sampe from a seperate series, so the inconsistency factor is not true. Regarding the artwork, we shall work to improve on the future works. keep posting your constructive comments !!!.

  • A+

    looks like someone posted the work, even before finishing it. Idea is there, but need more work on the artwork.

  • kre8tive

    These ads lacked some kind of “endline” which I think is very, very important. OK we know what communication is (thanks for slapping them into our foreheads) but what’s your point? …………? Mr. “theguywhodidthis”? I agree with IVAN (adsoftheworld) and i wouldn’t trust this agency with my product either. my rating: 0/10 sorry.

  • http://khokha.wordpress.com/ khansa’a

    good concept ..
    good Copywrite ..
    bad images ..
    bad art direction..

  • A+

    kre8tive, i think ur among those hyper-confident creative geeks, who must me creating so called “beautiful finished ads”, which could be understandable only by you or people of your level…fortunately ads are not created for the pleasure of art directors and creative directors. Only you will keep lookin at your beautiful work, the whole night..not the audience.

    give way for peolpe to improve through ur comments, dont demoralize them.

    Mr.”the guy who did this”, ignore these sadist comments and try to improve in your next work..

    you are there buddy !! needs more perfection.

  • monalisa

    I agree with khansa’a
    bad images and bad art direction..
    but stunning concept

    an ad agency promotion will be targeted at the clients, hardly it will be targeted for another agency or any art/creative director.

    so Mr. kre8tive it is not teaching you what communication is but telling what they realize communication is. You need to go back to your art school, learn, come back and post comments

  • kre8tive

    I would definitely go back to art school and TEACH you all students who do not accept criticism.. Monalisa, have you ever reviewed what you said? What’s stunning in the concept? Is there any F**cking concept? And you, A+ if the guy who did this ad would listen to your lame advice then he wouldn’t go anywhere.. So, If I were you..Mrtheguywhodidthis, try and understand what I said and try to digest it and you’ll thank me later on.

  • theguywhodidthis

    Hey guys relax, first of all these are not the published ones. we wanted some feedback on the concept, its been a mixed response. Overall we understand the image and art direction needs more work.

    Mr.kre8tive was little harsh, but we take the good out of him. I believe concepts need not be something out of this world, to reach people. It should be something with resemblance to what we see, read and feel in our world everday.That way Iam sure our concept is good.

    anyway thanks guys

  • theguywhodidthis

    kre8tive may i know wat do you understand from each of these visual ? I just wanted to know what others understand from these

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