Crash safety…. demonstrated by VW
May 15th, 2006 Zeid Nasser (Admin)

Volkswagen’s latest two commercials in the USA for the new-look Jetta are causing some controversy.
They violently depict accidents but, as you would expect, show how safe a VW Jetta is as the passengers come out unscathed, and then the commercial ends with an untraditional sequence of a crash-damaged Jetta rotating, thereby sacrificing the oppotunity to show the consumer the car in perfect condition.
What these commercials starkly demonstrate is what happens to anyone in a crash; you’re going about your day, driving around in your car, talking to a friend and… BANG ….. out of nowhere you get hit.
Watching it makes you realize how traumatic this experience is. But does it improve the chances you’ll buy a Jetta?
Entry Filed under: Brands,International,TV & Film
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