DDB rebrands: Circle becomes a degree

September 8th, 2007 Zeid Nasser (Admin)

DDB Rebranding

Frederik Samuel writes: DDB has undergone a global rebrand. They got rid of the black circle around the logo, which had a very 90’s like feeling to it. They did keep the circle, but it’s now a “degree” symbol. I like the new logo better than the old one, and think it will work for them.

Via [ AdGoodness ]

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Entry Filed under: Agencies,Brands,International


  • http://moeys.net Moey

    I like both logos actually, the new one is more serious.

  • khansa

    good move for DDB
    the new one is more elegant ..

  • kre8tive

    “A Higher degree than the others”.. I guess that’s what’s the degree is all about.. great one. If only Bill Bernbach could see the transformation, he’d be very proud;-)

  • Sahar

    Go DDB, Go.. Go!
    At last comes the change, I really was looking forward to a fresh logo cause the old one was loosing it’s spark.

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