Detect up to 16 faces

April 19th, 2010 Zeid Nasser (Admin)

Click Images To Enlarge

Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Copywriter: Parixit Bhattacharya, Kalpesh Patankar
Advertiser’s Supervisor: Sukhpreet Singh
Planner: Nadine Ghossoub
Account Manager: Uday Desai
Account Supervisor: Daymonde Marks
Art Director: Kalpesh Patankar, Parixit Bhattacharya
Illustrator: Lee Sin Eng, Tan Kee Hong
Photographer: Wizard Photography

Via [Dubai Lynx]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.fuckoff.com moe fara

    fail
    i dun need viewty to detect these faces
    n e camera can do that

  • eh

    i like it.. nice ads…

  • Rob

    Who’s this Moe Fara? Judging by his link I’d say he’s a bullied emo kid. I’m tired of seeing him slam the best ads on this site.
    This is a great ad in my opinion. It’s selling the face detection feature, which is common, in a new way.

  • Adam

    These ads featured one of the most important fundamentals of advertising (Playfull), great ads, and I believe that guys like Moe Fara!! just wanted to be the critic hero and only critic without any rational reasons.

    Great ads and lets see who can do better than this.

  • ramos

    moe fara is a legend

  • restless

    i have seen better ads highlighting the same feature ,, but really nice art direction.

  • http://www.robisafag.com moe fara

    hey rob, im sorry about the link. its just that i forgot to change it. plz check my new link now :)

    ramos, please don’t call me legend

    now goin’ to u adam, what makes u think i have no reasoning backin’ my claim? ur god or somethin’? and who r those ppl u talkin’ about? it was only me who didn’ like the ad.. dude ur a f&*^ up

    and here am sayin it again LOUD N’ CLEAR: ALL THIS F&*$ING SH!T DONE BY Y&R DUBAI AIN NOTHIN BUT TRASH. ALL THE CREATIVE THERE CAN SHOVE IT UP THEIR A#&ES. IT AIN’ PRESENTIN THE FEATURE HERE WHATSOEVER ..JUSS STUPID FARTWORKS SELLING NOTHING.
    AND THE (UPTO 16 BLA BLA BLA) SLOGAN GOT NOTHING TO DO WITH THE IMAGES …

    Now here how I’d tackle a brief from LG asking to make an ad highlighting that feature..
    I would show a kid, a girl basically drawing her father’s face while smiling to the camera… and the camera DETECTS HER FACE AND HER FATHER’S FACE WHICH SHES DRAWIN
    I would show another kid but this time scouting, smiling to the camera while his smily badge on his chest is upside down AND THE CAMERA DETECTS HIS FACE AND THE FACE IN THE BADGE and another face of a kid laughing at him in the background
    I would show a real man smiling to the camera while holding a big fish he just hunted and his kid is standing proudly right nex to him .. and the camera DETECTS HIS FACE, HIS KID’S FACE AND THE FISH FACE
    I would show a bride and a groom smiling n wavin’ byebye to people right before they get into their wedding car AND THE CAMERA DETECTS THEIR FACES AND THEIR PARENTS FACES THAT SHOW UP IN THE MIRROR REFLECTIONS SALUTING THEM..

    AND IN ALL THE ARTWORKS I’D PUT A SLOGAN SAYING: “expressions make memories”
    this way I sell the feature… unlike this cr@p which sells nothing..

    now for ppl who got issues wit me, heres my number +966545966863 – u dare, u call

  • Rob

    Hey Moe, in continuation of your award-worthy campaign. I would show a backside picture of a cow, a pig and a donkey with a close up on their butts. The slogan would be “LG – Detect Moe Fara’s face”

  • http://www.fuckoff.com moe fara

    rob come on man – don’t get that mad – chillout – dont take advertising too serious

  • eh

    moe fara ur ads done before zaman… anyone can think of that.

  • http://www.fuckoff.com moe fara

    eh eh eh eh :D

  • eh

    u know ur smile face detected by my cam… wow

  • http://www.fuckoff.com moe fara

    hahaha but now u hafta pay me… or i’ll sue yer a$% :D

    btw eh, do u know that viewty is basically a mobile phone? why haven’t creatives and planners in y&r dubai make sure people get to know viewty smart is a mobile phone too?

    eh khalas detect my smiles bibalash – no need to pay, i’ll pay

    :D :D :D :D :D

  • http://www.desicreative.com saumya

    nice work guys. like teh styling and photograpy a lot.

  • eh

    i said cam cause u talked about cams… but in these ads mobile sure and its clear.

    bibalash? 5 twins… i think my cam will shoot one ofdm.

  • http://www.chillout.com moe fara

    i still think the ad doesn’t present the nature of the product G
    ;)


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