Diet Pepsi: Lady and the trampoline

February 27th, 2008 Zeid Nasser (Admin)

Diet Pepsi Trampoline

Advertising Agency: Impact BBDO, Dubai
Executive Creative Director: Jennie Morris
Creative Director: Karim Kazan
Art Director: Mark Held, Kosta Zdravkovic
Copywriter: Karim Kazan, Grant McGrath

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Entry Filed under: Agencies,Creative,UAE


  • iHaveAnIdea

    Weak retouching especially the trampoline. The idea seems staged for the ad which makes it forced. Doesn’t work for me, not a fresh way of thinking for “diet drinks”. With the huge amount of ideas and routes being taken by advertising creatives, using direct exaggeration technique with the USP (being light in this case) will often lead to old and explored ideas. I recommend using other techniques or exaggerating from a new and different perspective.

  • http://moeys.net Moey

    what are copywriters doing here? just a question…

  • Creative Rules

    Old hackned idea.
    Old hackned idea,

    Ugly location.

    A waste of space.

    Moey said…what are copywriters doing here? just a question

    I’m not sure what your question is?

    What are you saying? This blog is only for art directors?

  • makiaffa

    ugly art direction

  • marc

    Yawn

  • Gibbo

    C’mon guys, just cos there is no headline/ copy in the ad, doesnt mean the writer didnt have anything to do with the concept.

    Didn’t it occur to you that it was the writer’s idea?

    Typical art director comments

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    so what’s with all the light ads as of late?

  • http://www.kalpophobia.blogspot.com kalpesh patel

    nice idea.. but i think its been done before. can’t find the ad but its there on adsoftheworld. somewhere.

  • Nisreen Shahin

    Very bad art direction

  • http://www.ragejoadv.com restless

    The Ugly and the Beast :) funny

  • Tricky

    funny photoshop retouching
    superman came and took her off the trampoline?
    where is the account planner’s new USP to diet?

  • http://moeys.net Moey

    I’m not an art director. but I do not get the 2 art directors needed part

  • http://moeys.net Moey

    and 2 copywriters as well.

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