August 23rd, 2006 mediaME Editor
To begin with, I typically never blog about alcohol advertising.
Our blog is, after all, called Ad Blog Arabia
However, I will make one or two exceptions a year, and this is one of them.
Just look at this Kronenbourg Beer advertisement. If you were living on the face of this earth on 9 July, then you will have witnessed the now famous ‘Zidane Heabutt on Materazzi’ in the World Cup 2006 Final.
Well, Kronenbourg show you what Zidane did in the dressing room afterwards to cool-down.
Next question: Does Zidane drink? Should Kronenbourg have sought his permission for this ad?