Donate & let them Create!
August 23rd, 2006 Zeid Nasser (Admin)
Donate to unleash their Talents
This is an advertisement for a charity fund in Jordan established in the memory of the deceased Queen Alia (Um Ali).
To truly appreciate the copy writing of this ad, you need to read Arabic….. it uses a pun on words, as the words ‘donate’ and ‘talent’ in Arabic are very similar with the difference of one letter.
Basically, the ad says ‘donate to unleash their talents’, then suggests that you donate a humble amount of 350 Fils (50 cents) per meal to feed one poor child. A touching message indeed!
I suggest the agency translates it into English as follows: “Donate & Let Them Create”.
Client: Tikeyet Um Ali
Agency: INSIGHT Design & Solutions
Entry Filed under: Agencies,Creative,Jordan,Non-Profit
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noush
