Dont forget, World Alzheimer’s Day

August 22nd, 2008 Zeid Nasser (Admin)

#m

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Advertising Agency: BPG (THE BIG IDEA), Dubai, UAE
Executive Creative Director: Hoshi Siganporia
Creative Director & Copywriter: Thomas Fernandes
Art Director: Gopa Kumar
Photographer: Arvind Shinde
Illustrator: Samir Padwal

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • http://ardyanstyle.com ardyanstyle

    but unfortunately i’ve completely lost my mind :D this is one of minimalist visualization with full of message. I believe so :D

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Very smart…very simple

  • Dozero

    Hahaha… I love this.

  • Creative Rules

    What a wasted opportunity. For God’s sake how often have we seen the old yellow reminder note. I’m surprised there’s also not the cliche fridge magnet as well. Yaaaawn.

  • Dozero

    Actually, this ad is very different from others.
    Simply because the ad is for POST-IT brand which is the yellow reminder note is one of its products and they use this very well to announce alzheimer’s day.

  • shakemo

    I’m with Creative Rules. I don’t care if it’s for POST-IT or not, it’s boring and a missed opportunity. Yaaaawn.

    It’s first thought stuff, work harder on your ideas BPG.

  • quick comment

    hello guys? this IS for post-it, that is THEIR product so ofcourse they will use a bloody post-it.
    Its like saying why did Mercedes use a Mercedes car, that is such a cliche.

    Personally I think this would have worked better as an ambient idea rather than a print ad. I would have taken a random page from a magazine, like an editorial and actually stuck a real post it with that message on it.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Post It Notes were created by a 3M employee because he was always forgetting stuff. The headline of this ad is DONT FORGET the call for action is for the reader to donate to the cause. LIke quick comment said this ad is issued in interest by Post It / 3M; display your product in a scenario where it excels and associate it to you CSR initiatives that’s why its so good.

  • Dozero

    agree with amre, as well as you have said, they choose the the right CSR initiative to be associated with in addition to the humor sense in this ad. and i agree with Quick comment this is perfect ambient idea.

  • http://www.ziadhamdan,spaces.live.com ziad hamdan

    smart

  • http://theadrenalinefix.com Adrenaline

    I hate it when corporate take advantage of people illnesses

  • http://zandeepsm.blogspot.com Sandeep Menon

    very smart!!

  • Creative Rules

    Of course they had to use a POST-IT product in the ad!!! Obviously. But for crying out loud couldn’t they have done it with alot more thought and made it look far more visually appealling. It was just plonked on the ad as if they had five minutes to do it and rushed out the door. 3outa10

  • Creative Rules

    BTW I love post # 8. LOL

  • Dozero

    Me too i like the comparison between post #3 and post #12..LOL
    It is like before and after..LOOOL

  • Creative Rules

    Both posts rubbish the ad consistently. :)

  • Creative Rules

    Unfortunetly the real yelllow sticker inside a magazine or in the newspaper has been done. Good idea though.

  • Creative Rules

    Sorry I meant I love post # 9. Very very funny. LOL

  • Dozero

    Sorry I mean before understanding and after understanding.
    LOOOOOL

  • Dozero

    Of course i mean post #4 and post #13 it is funnier LOL

  • Creative rules

    It gets even more funny on the Career Junction thread. LOL

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    so how does some thing get even more funny? What is your copywriter away today are you stuck typing your own blogs? Try “it gets even funnier” and I thought english was your first language…LOL

  • Creative Rules

    If you really understood English you’d know that you can’t say it gets ‘even more funnier’ because it’s an oxynoron. Moron.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Where did I say “even more funnier” idiot read my post it says “it gets even funnier” whereas you said “more funny” which incorrect usage of the language “funnier” is the correct term. Now you can slowly remove your foot from your mouth…go ahead no one is watching…

    Oh thanks for proving me right…YOU ARE A RETARD!

  • Dozero

    He is just up the road..LOL

  • Creative Rules

    Ventriloquist

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    amazing way to avoid the subject again…just say “sorry I dont know how to read” and close the subject…

    Oh and I think even your attempted insult “ventriloquist” doesnt make sense in this context, no one’s talking let alone moving their lips…

    Go on run to a dictionary or think of another one I’ll be waiting and my apologies that you cant get a copywriter to look up a better word for you at this time of night…

  • Gibbo

    Hey creative rules,

    so is this why you couldnt play tennis last night?

  • kusum

    Couldn’t the line just have been ‘World Alzheimer’s Day’.

    Don’t forget could have been subliminal to the brand, Post-it, itself.

    At least that would have been more clever.

    Just my own two bits.

  • http://moeys.net Moey

    I love it.

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