Double protection sun cream

August 1st, 2008 Zeid Nasser (Admin)

VLCC

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Advertising Agency: Bates PanGulf, Dubai
Executive Creative Director: Indroneel Dhar
Copywriter: Bipin Jacob
Art Director: Tonnit Thomas

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Entry Filed under: Agencies,Creative,UAE


  • dozero

    clever, But i think it would be better if you put “Count Dracula” instead.
    The vampire teeth outside the closed mouth make it a little forced.
    But I like the idea so so so much.

  • quick comment

    not a bad idea but very badly executed. should have put more effort into it instead of getting a black shirt, someone from the office and dracula teeth from a joke shop.
    What you did is something that is presented internally just to get an apprval than you shoot it properly

  • restless

    very nice idea, very bad execution

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    There are so many other ways of visualizing dracula or vampires that would have worked so much better. Yet even if they were done, I still don’t like it. If my vampire studies have taught me anything, their exposure to sunlight has nothing to do with fear of the skin, it deals with their eyes, that’s why they wear sunglasses… So if this was an ad for ray ban or something like that then maybe, but to me this goes too far off USP for people to even begin to imagine it…

  • http://moeys.net Moey

    execution is weak

  • Mike55
  • dozero

    You are right amre

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    agree with u guess…very bad exucuation

  • Anti Visual Pollution

    Stolen.

  • Tricky

    okay ..lets open the old books ..copy an idea …submit it to the client …everybody’s happy …move on to the next project…. no seriously do you think you can get away with it? lololol

  • http://emirateads.blogspot.com Yasmin Khrais

    I quite like it actually , esp for the Middle East. It’s great that they stayed away from showing the traditional “Woman on beach with sunglasses” look.

    On that Matter, as a half arab half european girl i would like to say that this concept is very widely understood. You can see that they’re targeting men (as well as women) and giving the product a humorous twist that will give men the “courage” to buy such a product.

    I think it’s great even IF it may be a copied idea.

  • ansaihi

    I like it :)
    by the way, did anyone else know that vampires fear the sunLIGHT not the rays on their skin? I guess as long as this scientific fact is not publically aknowledged, the idea works.
    Even IF etc etc.

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