Drink & Drive on New Year’s Eve

January 7th, 2008 Zeid Nasser (Admin)

D&D Ad

Agency: Amber Communications, Dubai, U.A.E
Creative Director: Santosh Tampi
Art Director: Mahesh Chenchula
Copywriter: Preethi Arun
Client Servicing: Nina Cherian

Short rationale: It’s that time of the year again with party revelers outdoing each other. We took the most abused piece of advice of “Don’t drink and drive ” and flipped it on its head!

Related Posts with Thumbnails

Entry Filed under: Agencies,Creative,UAE


  • http://www.sumrin.blogspot.com AbdallaH SumriN

    Sorry, i didn’t get the idea, is’t a traffic sign.

  • ammar omari

    not clear…

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    I would assume that because Dubai has emposed a 0% tolerance on drunk driving and given that they asked people to “DONT DRINK AND DRIVE” these guys came up with a controversial message for the same period of time.

    Would have worked better with just IMPACT BOLD FONT SAYING…”YOU CAN DRINK AND DRIVE” and then a product shot with logo…

  • http://moeys.net Moey

    I like it! nice idea

  • supersonic

    who’s the target for this ad because if it’s partygoers they are saying simply ” you should replace alcohol with fresh juice “, will they respond? i doubt
    if its the opposite, i.e. people who don’t drink in this case its being associated with alcohol, and thats even worse.
    this idea could work for a liquor that keeps people sober, if there could be such a product :)

  • abc

    very bad creative… would be better if you craft your line like DRINK, DRINK, DRINK, DRINK till your die.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    would assume that because Dubai has emposed a 0% tolerance on drunk driving and given that they asked people to “DONT DRINK AND DRIVE” these guys came up with a controversial message for the same period of time.

    Would have worked better with just IMPACT BOLD FONT SAYING…”YOU CAN DRINK AND DRIVE” and then a product shot with logo…

  • http://ziadhamdan.spaces.live.com ziad hamdan

    its bad concept.. but guys there are playing on words, it means you can drink and then drive because it is a juice and not alcohol.. but i don’t agree with the idea.. BAD but maybe it is attractive as a headlind (DRING & DRIVE)??? maybe???

  • http://moeys.net Moey

    it is still good

  • http://www.ragejoadv.com restless

    DRING ! :}

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    i meant DRINK restless, sorry

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