March 13th, 2010 mediaME Editor
A total of 1364 entries from 16 countries have been submitted to this year’s Dubai International Advertising Festival, which kicks-off on Sunday. Dubai Lynx is the largest awards show celebrating creative excellence in MENA’s advertising and communications industry and the Festival will be attended by over 1000 delegates this year.
Entries have been submitted in 10 categories: TV/Cinema (159 entries), Print (300), Outdoor (233), Direct & Sales Promotion (94), Media (230), Radio (50), Interactive (83), Integrated (39), and the new TV/Cinema Craft (35) and Print Craft (141) categories. The entries will be judged by top international industry experts who will convene in Dubai at the weekend.
The top country participating is the UAE with 847 entries, followed by Lebanon with 142, Egypt on 124 entries, Saudi Arabia with 66 and Kuwait with 57.