RTA Dubai: We’ve done this & working on those

November 21st, 2007 Zeid Nasser (Admin)

Dubai Metro

Dubai Metro RTA Buses

RTA Metro

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Advertising Agency: Impact BBDO, Dubai
Creative Director: Andres Vergara
Art Director / VFX: Kosta Zdravkovic
Copywriters: Karim Kazan, Stephen Pollock
Client Service Director: Jimmy Shrabeeye

Via [mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • san

    Hello Mr/Ms. Kosta Zdravkovic, pls. learn how to put shadow…
    All the shadows wrong…..

  • hussein

    wow.. very super!! but is it real thing?

  • http://www.ragejoadv.com restless

    i dont like

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    something wrong .. seriously

  • Kareem

    What’s wrong, exactly?

    The shadows are perfect. And likely made with a rendering algorithm (light tracer), which the agency isn’t responsible for.

    Unless the laws of physics magically DON’T APPLY in Dubai, the light is just fine.

    It’s called omnidirectional lighting, look it up before you speak up.

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    every think is wrong in this ad.
    the shadows aren’t perfect at all and there is no idea.

  • M.V.Shaul

    I like the layout

  • Anna O.

    hard stuff… i guess should have been done in a powerfull and optimistic manner yet turned out to be scary and cold.
    weak copy.
    general impression – undone.

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