Dubai Rugby Sevens
February 28th, 2010 Zeid Nasser (Admin)
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Advertising Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Layan Aziz
Copywriter: D V Hari Krishna
Account Head: Prabhakar Iyer
Via [AdsOfTheWorld]
Entry Filed under: Agencies, Campaigns, Creative, UAE
8 Comments Add your own
1. onicker | February 28th, 2010 at 10:07 am
This is what happens when we let copywriters with a smidgen of English loose. Could the words be any more pretentious or w***y? It’s trying oh so hard to be deep, but it’s really just utter tosh. “They claw the earth till it bleeds their feet” – no they don’t, my friend, no they don’t.
2. moe fara | February 28th, 2010 at 11:28 am
i like the campaign. but i think copy is “too” deep like onicker said.
3. SirJames | February 28th, 2010 at 12:49 pm
I CLAW MY EYES,
RIP MY HAIR,
FEEL THE VIBRATION
IN MY THIGHS,
I EVEN FART A BIT.
LOOK OVER MY BATCH,
SEE FUMES COMING UP,
NO, I AM NOT ON A RUGBY MATCH.
I AM JUST APPALED AT CREATIVE JINX,
COMING OUT JUST BEFORE DUBAI LYNX.
I saw the first one and didn’t bother to read the rest. Just give me the dates. When is the rugby championship.
BAD.
4. moe fara | February 28th, 2010 at 2:31 pm
eww thass nasty
5. Quick Comment | March 1st, 2010 at 2:24 pm
Rugby is not poetic, its a friggin closet homosexual game where these buffoons run around grabbing each others backside and then drink their own p*ss in the changing room.
Art direction? i have seen thousands of these grungy looking, scratched out style. Its a bit 90s.
Overall, there are too many ads and they are seriously outdated.
6. Dieski | March 3rd, 2010 at 3:55 pm
Irrelevant Irrelevant and again Irrelevant to this region with an irrelevant sport.
And the typical use of the the whole tuff guy font and art direction.
Seriously all that Brawn made me Yawn!
7. Rimmer | April 27th, 2010 at 8:51 am
Just reeks of a rubbish writer wanting to be a clever one. Sad.
You need to learn from someone who knows what they’re doing before you can pull something like this off.
8. Kooji | May 25th, 2010 at 6:07 pm
I seriously hope this never saw print.
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