Duracell’s “ambient” lights

July 16th, 2009 Zeid Nasser (Admin)

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Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub

Via [Ads Of The World]

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Entry Filed under: Agencies,Ambient,UAE


  • sam

    nice…….old idea……where is this exaxtly

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    The bus one is lovely! I think I’ve seen the other one before…

  • eh

    no matter which one is lovely… the whole concept done before…

  • Dana

    I’ve seen the bus applications a few times. National Geographic did a few great ones, but just because an ideas been done before, doesn’t mean that it’s a bad concept to play with. There is nothing new under the sun. You can only do it one better.

    I like this.

  • eh

    nothing new under the sun???? so think at night maybe will do something new :)

    hi Dana…

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    “The thing that hath been, it is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun.”

  • restless

    which sun ?

  • eh

    just imagine it up m3allem, then will get ideas. :)

  • http://www.bloganubis.com Louai Alasfahani

    I strongly disagree that “nothing is really original”; this statement is parallel to “there is no new thing under the sun” – Ecclesiastes i:8. Since this is a very long argument; I have summarized my disagreement with fundamental definitions/process of creativity with some quotes to clarify my point:

    1- Creativity by definition of Lateral Thinking: “When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability”. – Edward De Bono.

    2- Creativity as a process of Bisociation: “The bringing together of two previously unrelated planes of thought”. (Examples from the art world include one of Picasso’s paintings when he brought together the style of the sculpture of African masks with Paul Cezanne’s brush technique; another example is the portraying of a face in profile together with a full face).(example of daily life is sailing + surfing = windsurfing another example is glue + Woods Shaving = chipboard) in other words “Creativity is finding new things…or expressing old truths in new ways” – Roger vol Oech.

  • http://www.bloganubis.com Louai Alasfahani

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