Each train tells part of the ‘Heinz story’
September 28th, 2006 Zeid Nasser (Admin)

This has got to be a first in the region.
Every one of these ‘fully branded’ trains in Egypt tells a story of how Heinz ketchup is made.
The graphics are comic style featuring the same characters but delivering different messages, while using the Heinz logo and images of the ketchup bottles all over the drawings.
Great stuff. Well done Leo Burnett Cairo, and it’s pleasing to see that the train company played along with this creative idea and the client was ready to do it.
Even if you pay a public transport company for a promotion, you need them to be open to this kind of idea.
Agency: Leo Burnett, Cairo, Egypt
Creative Director: Mohamed Hamdalla
Art director: Ahmed Hussein
Copywriter: Michael Youssef
Illustrator: Ahmed Hefnawy
Via [Ads Of The World].
Entry Filed under: Agencies,Creative,Egypt
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