Early detection saves lives

August 16th, 2009 Zeid Nasser (Admin)

Click Image To Enlarge

Advertising Agency: Impact Plus BBDO, Dubai
Creative Director: Paul Fayad
Creative Group Head: Tarek Eletrebi
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Illustrator: Sajid Aboobaker
Account Director: Chantal King

Via [AdsoftheWorld]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    How was the magnet attached to the inside page?

  • M Jacob

    Well thought out idea. Did any morons in the media department object?

  • sam

    very nice and effective idea….good cause…

  • restless

    seen better

  • jayson

    @amre,
    maybe it’s a double page (pasted with another magnet inside)

    btw, nice idea! :)

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    Maybe:-) Loved the idea BTW…

  • Magnetic

    The first sentence of rationale: “In the Middle East, breast cancer is among the most taboo subjects.”

    But how exactly can they break the taboo by placing this ad in one single English magazine?

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