Ad Blog Arabia

brilliant! except that “Sensor..” with “s” if you can’t say that you meant it.

nice

Hi folks. Just wanted to note that the “S” is deliberate. We replaced the “C” with it to hint on the thought “Sense in censorship.” Sometimes copywriters like to go nuts and create new words.

Brilliant idea! I love the way they worked around cultural sensitivities and what local media would allow…well done!

love love love love them!!

Not bad but i liked the original better!!

Cmon restless.

Its too close considering the Wonderbra ad was done in Dubai, which we all would have seen.

If the original was done in USA or Europe, i can understand the agency may not have seen it, but we know they have.

reckon its more than borrowing.

the only excuse is that in KSA you can’t show a woman’s skin or her body, i know it’s the same idea, but it’s difficult to do something creative for this job in a country that doesn’t allow to show skin of a woman, such as KSA.

*If this campaign was done in another country, i would say it’s a 100% cut and paste.

both ads have the same thinking especially when comes to the execution thats so obvious but again both ads have done the job perfectly

one copycat patting a copycat you guys are soooooooooo hopeless

Hi everyone.

I agree with Louai here. I didnt mean that the Saudi market had seen the original wonderbra ad. I realise they hadn’t, my point was that the creatives would have.

Now i realise we do ads for the public and they couldnt give a toss if its done before, but everyone is chastised for doing the same thing. i was surprised they did it when such a prominent ad was done in the region.

Does the ad work for Saudi? of course it does. any very well. but when it gets entered into award shows, it will be a very hollow victory if it scores.

By pushing ourselves and the industry, we’ll all benefit in the long run.

I don’t agree that we are running out of icons or ideas…I just think most of us need to try harder  AVIS.
By using lateral thinking and bisociations the possibilities are infinite.
NB. Bisociation means “the bringing together of two previously unrelated planes of thought” – Arthur Koestler.
Examples:
Sailing + Surfing = Windsurfing
Glue + Wood Shavings = Chipboard

;P

Amer, I’m all the way with you!

Louai: Just to show how much of an idiot you are the slang “chill all” is not derived from african american it is actually 70′s the era of the hippies. I do sincerely love your response and the fact that aside from being very grammatically incorrect it added no value nor did it shed light on anything. The only mistake that anyone needs to learn from is the mistake made by the guy who gave you the right to critic work in such a manner and tone; but you know what they say about opinions…

Mark did you ever have any ideas to start out with!!! i dont mean the copy cat ads or the ghost ads.

post 31 really proves my point about the mistake that was made when a computer was first put in front of you. GO PARAGON…retard!

me? retard!!! if you are so smart and talented…why dont you start your own agency? become an IAA board memeber? have some articles published? win some awards? judge an award? get some work published in books? have your own blog with some content other than a silly self portrate of you as the monal lisa and asking people about their favorte fast food resturant? ya smart ass enta ya kalboz.

Good job…They becoming like superman wife having the underware outside

LOL @ post 37

“SMART ASS jabs IDIOT in the face, oh.. there’s another one on IDIOT’s right cheek! Oh! SMART ASS is hitting IDIOT hard, he’s hanging on the rope, it seems he’s gonna be knocked out by SMART ASS… There’s the Bell! IDIOT was saved by the bell!” ROTFL

Okay read this slowly and maybe you will understand:

1. Wonder bra is one type of bra that lifts up female breasts
2. This brand Change is obviously a lingerie and swimsuit shop.
3. Wonder bra’s ad censored the breasts and exaggerated the censorship markings so as to better position its uniqueness (making the breasts look bigger).
4. The Change ad is telling you that we respect the censorship laws and will cover up the female body accordingly, but really want to show you our product, the underwear and the swimsuits.

Very different USP, and let us all recall that you were the one that started this whole thing. So think about it a little…wait wait wait, dont answer to quickly, because your first instinct might be wrong…just think about it.

ok. you win. we can drag the horse to the water but we cant force it to dirnk. Good luck. – horse shoe for good luck not included

The Change and Wonderbra ads are miles apart and the only thing they have in common is the tex pen.

If Change is a rippoff does that mean all ads using tex pens are copies of Wonderbra?

I also don’t mind the different colours as tex pens come in different colours but one thing bothers me about the Change ads and makes me think they maybe scams. If you can’t show female flesh in Saudi why are the ads incomplete? All of them show some naked arms, wrists and ankles.

Surely they would’ve been banned by the censors for this simple reason???

And why the blondes? Aren’t these ads supposed to appeal to Saudi women?

Plus you didn’t need to write edit, cover or censor the ads speak for themselves.

Apart from all this it’s not a bad attempt to skirt the censors.