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End poverty

May 21st, 2012 mediaME Editor

Creative Agency:  Blu-GREY Kuwait

Creative Director:  Gilbert S. Semillano

Via [mediaME.com]

Related Posts with Thumbnails

Entry Filed under: Agencies,Awards & Ad Festivals,Campaigns,Creative,Kuwait,Non-Profit


  • http://www.tanasuk.com/ Heath Arensen

    Great images!  I understand the Indian flag but I am a little confused what the others mean?  

  • Gilbert

    Thanks, Heath!

    Let me take you through the images:

    In JFK’s inaugural speech, lies a statement where citizens of the world
    have to ask themselves: What are we going to do to help our country be a
    better place to live in?

    The idea behind the campaign is to have a provocative yet workable,
    shocking yet awesome visual and message to citizens of the world to act
    and do something, the country cannot do everything for its people without
    the people themselves move and help their country.

    LEBANON: A Beautiful country bruised and battered, whose fate is hanging by
    a thread of political turmoil calls on its people – SAVE ITS FUTURE

    INDIA: Contrary to the popular belief, India’s fast-growing economy has a
    price to pay- the rising number of poverty and STARVATION.

    PHILIPPINES: For over decades, the former pearl of the orient and tiger of
    Asia has become the least in the race for progress due to a disease that
    has been plaguing the country – CORRUPTION.

    These are illustrated and shown as flags that tells the inside story.
    Look closely, see what’s happening on the inside from the outside.
     


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