Ad Blog Arabia

Energizer’s empty billboard

March 22nd, 2009 Zeid Nasser (Admin)

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Advertising Agency: Strategies, Cairo

jayson

cool idea! but, is the energizer logo visible at night?
ice

very repetitive concept looks quite ugly to me
restless

DONE a million time before.. nothing new,,
insight

show me one of the “millions” with a billboard
Gibbo

…and we can take 3 photos of the same site so it doesn’t look like it only ran once….

pfft.
http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

The rationale talks about the clutter in the Egyptian outdoor scene and then the photographs show it standing along side ads for Quartz, Ecco and I think a movie…My point…although the idea is nice, it is the least one that stands out to me or I think it is the least one that I would notice if I was driving by…
restless

insight, just go and do a small search in ads of the world and you will find many executions for the same idea ,,

from my side i have seen it on escalator and regular power generator and as i can remember it was for the same product “Energizer”

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