Etisalat: You only pay for what you see

December 30th, 2007 Zeid Nasser (Admin)

Etisalat Pay As You Go 1

Etisalat Pay As You Go 2

Etisalat Pay As You Go 3

Creative Agency: Ogilvy One Worldwide

via [ Chronicles of the ridiculous ]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.sumrin.blogspot.com AbdallaH SumriN

    I like the concept and the layout, but I don’t like the art direction, (look at the shadow (too weak) ).

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    I like the concept and the layout, but I don’t like the art direction, (look at the shadow (too weak) ).

  • ammar omari

    well i agree with abdullah in his point, the apple is fine, but the chocolate and the food image is weak, the idea is strong and the background is simple, but it needs better art direction…

  • kre8tive

    I like the line “You only pay for what you use” but the visual just killed it. Should have put the tag in the bite marks… Looked like it was done in a rush, First level. Could’ve done better:-(

  • hussein

    very bad finishing..

  • http://www.ragejoadv.com restless

    too much Photoshop will kill you :)

  • Fred

    Nice idea.

    Limp art direction.

  • khansa’a

    I like the first one ..
    but I dunno , the pin code is too forced .. we never find a pin code on an apple .. I totaly agree with kr8ative .. if the line was written on the labels

    2 & 3 aren’t good ( art direction wise)

  • http://moeys.net Moey

    I like them :P

  • Creative Rules

    Nice work Vegas.

    But I feel the image should dominate alot more and the line should fit snug in the bite.

    You know what??? we can over anylize this to death.

    The basic idea is solid and all the consumer will remember is the core idea.

    Good stuff.

  • http://www.petervegas.blogspot.com/ Vegas

    Actually, for the record, Impact didn’t do these.
    Satyen Adhikari did.

    But i like them.

  • http://satyenadhikari.blogspot.com Pointman

    Thanks Peter, and just to let all of you know before you get too critical is that these visuals are just concepts and I take on all your comments on the execution, which is something I would have kept in mind in the final execution. Cheers guys.

  • http://moeys.net Moey

    but I think impact’s work is better

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    Pointman, the concept done before for etisalat (Egypt), i saw the TVs.

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