Even Charlie and Che like the Megane Cabriolet

July 7th, 2007 Zeid Nasser (Admin)

Renault Chaplin

Megane Che

Advertising Agency: JWT, Cairo
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors/Copywriters: Ramy Elsakka, Hesham Ellabban
Illustrator: Ramy Elsakka

via [ Ads Of The World ] [ mediaME ]

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Entry Filed under: Agencies,Creative,Egypt


  • http://www.jannehautamaki.com Janne Hautamaki

    Dear All, personally I think it is a cheap trick. What is the correlation between these deceased famous people and the product in question? Sure, you’ll get noticed with these cultural icons but how does this reflect the brand? Please explain. BR, ;j

  • Vikram

    Fady, after the Lipton ambient, this is a letdown. The visual style is nice, but that’s all. It has nothing else in it to speak of…

  • http://www.rampurple.com/blog rampurple

    I don’t get what it’s supposed to say. Megane is as revolutionary as those people? Still makes no sense.

  • sartawi

    i wouldn’t add a word to the above. dead sure these ads never saw the light and were never approved by the client. Unless Egypt market has a room for such senseless communication. JWT has gone crap

  • AERO

    If you notice, both Charlie and the Che have tied their hats around their necks so that they won’t fly away… because of the wind in the cabriolet.

    Old idea, cheap execution.

  • http://www.jannehautamaki.com Janne Hautamaki

    Right, now I get it. On the 3rd day. With help. They have to have a huge budget for media repetition. Shukran, ;j

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