August 22nd, 2006 mediaME Editor
For men, everything in life is a race…… but this is ridiculous.
This is the men’s room at the horse racing track in Alberta, Canada.
When horses race, they do so in numbered lanes. So, someone at Ogilvy Calgary decided to number the urinals too as a promotion for the horse track!
And this is what the poster looks like up close.
Have marketers really run out of every other possible method of reach!