Extra gentle hair removal

July 21st, 2009 Zeid Nasser (Admin)

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Advertising Agency: IMPACT BBDO, Dubai
Executive Creative Director: Oliver Maisey
Creative Director: Adrian An & Peter Bidenko
Copywriter: Charu Gaur
Art Director: Tania Dass & Adrian An
Photographer: Suresh Subramanian
Illustrator: Procolour
Typographer: Adrian An
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Entry Filed under: Agencies,Creative,UAE


  • Beirut

    The one thing I’ve noticed from my time in the Middle East is that everyone, I mean everyone, gets a credit.

    It’s like advertising has become the last home of socialism.

    I won’t say anything about the ad apart from this: girls, you tell me if it works for you.

  • eh

    everyone, I mean everyone.. it means include u too.

    i think this ad in powerful for the smoothest way to remove hair.

  • restless

    eh, how do you know that ? tried the product

  • eh

    no.. but i bought it oneday for someone special… :) :)

  • restless

    anyway ,, the way i can imagine it is more like torturing :)
    damn how come to remove the leg hair by a balloon !!! sorry guys but i think that you failed to portray the benefit perfectly

    DONT LIKE…

  • M Jacob

    Does the visual have anything to do with the ‘A’ in ‘Braun’?

  • Quick comment

    whats so gentle about tying a balloon to your hair, filling it up with helium than releasing it? And you have to do it to thousands of hairs!

    Ouch

    ok im just being silly, its a sweet ad.

  • jayson

    The copy says, extra gentle hair removal and the image portrays only a grain of hair been removed – so it means they remove the hair one-by-one not by pack?

    Have they tried to remove just 1 hair in their nostril so slooooowwwly and sooo gently using this product and it’s not hurting?

    If all the answers are yes, then this product is great! :)

  • M Jacob

    Oh, now I got it… it’s the ‘Air’ in ‘Hair’.

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    When I first looked at it I thought it was very smart, something as light as a balloon pulling out a hair (meaning its not yanking out the hair) is symbolizing that it is a very gentle shaver. But then you think of it and consider that no matter light it looks, wouldn’t pulling out one hair at a time feel like torture :-)

    Overall though, I do like it…

  • M Jacob

    How about if it were a hot ‘hair’ balloon that extracts all the hair in one go?

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    pain…

  • moe fara

    bad execution, bad direction

    i first thought it was some farm and that was some aircraft balloon

  • Quick comment

    farm? aircraft balloon?
    What kind of drugs are you on?
    And what the hell is an aircraft balloon? lol

  • M Jacob

    Aircraft is the science of crafting an ad from thin air. Balloon, well, is the thing that flits around when air is released from it.

  • quick comment

    smart ass

  • M Jacob

    I’m beginning to like it here.

  • http://www.fuckoff.com moe fara

    sir, I’m on ecstasy. the “feel good drug”

    btw, i didn mean to say farm, i meant desert **

  • http://www.fuckoff.com moe fara

    qc, btw
    the aircraft balloon is what they call : hot air balloon

    i didn wanna say hot air in the 1st time cuz i know alota lebanese wud step by and it wud juss b very embarrassing :’

  • http://www.leonbrant.com.au/ Ghd Straighteners

    Thats the great idea of removing hair,but is it the safe way to remove hair as shown in the picture?? Is it implemented practically or not as i have heard this type of removal first time.

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