June 25th, 2006 mediaME Editor
The Middle East Public Relations Association (MEPRA) has published its first “PR Agency Fees and Charges Guide”
The idea is to encourage transparent dealings between public relations agencies and their clients in the region.
The rates are detailed, providing different hourly rates to different services, and highlighting exceptional cases whereby higher rates apply (such as crisis managment).
This development comes amidst a situation in which new PR companies are popping up in increasing numbers and providing limited services at low charges, thereby harming everyone else.
So, it’s a ‘regulatory’ step by the industry’s recognized body.
The question is, what happens if some public relations agencies don’t stick to it?
Here’s the announcement at MEPRA’s website, where you can also download a PDF of the rates.