Fondel is ‘extra cheesy’

July 29th, 2009 Zeid Nasser (Admin)

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Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Advertiser/Client: STCI-TABBARAExecutive
Creative Director: Milos Ilic
Copywriter: Sandeep Fernandes
Art Director: Daniel Djarmati
Art Buyer: Valery Starr
Advertiser’s Supervisor: Rami Tabbara
Via [Dubai Lynx]
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Entry Filed under: Agencies,Creative,UAE


  • restless

    !! is this to tell me that you have this cheese since the 80s ?

  • http://www.fuckoff.com moe fara

    WOW!!
    I LOVE IT
    THIS AD SELLS
    ALL OF YOU GREAT WORK!!
    MILOS, SANDEEP, DANI, STARR

    (if this is the type of comment you’re expecting from us, you need to go to hospital, big time)

  • M Jacob

    Legend has it that a naval battle between Uruguay and Argentina was won when the Uruguayans resorted to using old, hard Edam cheese as cannonballs. As for my comment on the quality of the work, see the starburst in the ad. Likewise.

  • Diana

    These aren’t great, but they are amusing. It seems that some of the previous posters don’t know that “cheesey” also means something that is uncool, especially in an overly done way, like the expressions on these people’s faces or their “perfect” families and decor.

  • jayson

    classic! I think they found their old archive… :)

  • M Jacob

    That was cheeky; ad still not ‘chees(e)y’ enough

  • restless

    fu**ed up brand image!

  • http://www.promovideochannel.com liz

    Haha, good call… “cheesy” ads for a cheese brand

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    I think the attempt to be cheesy might have backfired here, because as M Jacob said, ad still not cheesy enough which could reflect negatively…If you want to make it seem cheesy I think you need to go all out.

  • eh

    offffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff. is that real ??? whats up ZN ???

  • Abu Ali

    Its like the 80′s porno

  • Ebrahim

    No campaign should be based on wordplay anyway.
    Plus you’re running it in the MENA region. How many will get it.

    This one was certainly done for awards. It’s not an honest hard job.

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