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Football magician with a PC in hand?

May 15th, 2006 Zeid Nasser (Admin)

The notebook PC is from Lenovo, and it’s World Cup year. It’s obvious what’s happening here.

It’s a ‘cooperation’ with FC Barcelona, and its football superstar Ronaldo de Assis Moreira, famous of course as Ronaldinho.

He will become a Lenovo Worldwide Brand Ambassador and will feature in worldwide marketing campaigns and activities for the recently announced Lenovo-branded notebooks and desktop PCs; which were previously branded IBM.

And here’s what the PR people wrote for Ronaldinho to say

“From keeping in touch with friends and family when I am in training, designing my exercise routines, to keeping an eye on Barcelona’s standings, technology and products provided by Lenovo have added value to my life as a sportsperson.”

It should be interesting to see what’s the value of this endorsement.

Football players endorsing football shoes, balls and kit makes sense; endorsing youth-targetted products like Pepsi is also fine …… but a $1,500 notebook PC?

It’s going to take more than a football magician, like Ronaldinho, but maybe everything goes in World Cup year.

Here’s the press release on Lenovo’s website.

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