Fragile data

July 22nd, 2009 Zeid Nasser (Admin)

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Agency: Paragon Marketing Communications, Kuwait

Via [ mediaME ]


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Entry Filed under: Agencies,Creative,Kuwait


  • HOW

    Thats one twisted, layered Advert !

    i thought the cables are so old they became nests for pigeons. anyways this is just trying to hard to be cool..

    good luck next time

  • Shake Mo

    terrible

  • moe fara

    great!!

    we are back to mid-80s

  • restless

    horrible !

  • http://www.bloganubis.com Louai Alasfahani

    You guys might have a point but; have you realized that it is an original concept (not a copycat) using real photography (not stock images) and that it is published (not ghost/spoof) as it was approved by a real client in a market such as Kuwait.

  • Quick comment

    Kuwait needs to stop advertising, really. Every ad i have seen that came out of that country has been awful!

  • guest

    I don’t know what is the wrong with stock images, if you have a good idea with a low budget. Anyway this ad is bad.

  • John W

    Louai: Coming up with original concepts, using real photography and having the work published is actually your job and not supposed to be an accomplishment

    Quick comment: Its not Kuwait, its Louai that has to stop advertising lol

  • kre8tive

    LOOL

  • Beirut

    I’m with Louai on this one.

    This blog regularly posts ads that are a pretence (and that’s no criticism of Zeid). I see too many local ads here that are designed to appeal to an international audience, not the actual market.

    Much of it turns out to be a pale imitation of worldwide creativity.

    This particular ad isn’t the greatest any of us have ever seen.

    But it’s certainly one of the most genuine and honest to have appeared on this site.

    So here’s a suggestion to all you critics: If you think you can do a better ad for this account then create one.

    Send it Louai.

    You never know, he might run it and give you full credit.

  • John W

    Am I missing something here? With porn I understand why some folks prefer amateur homemade shots compared to shots of super hot silicon girls you find in mags like Playboy and Hustler. That makes sense, its understandable.

    But are you telling me there are some people that prefer ads with no big idea, no art direction, terrible typography and a confusion in what message they wanted to send out that they used three headlines? Oh wait I think I see the similarities here.

    People feel closer to amateur porn because its achievable. The girls in the shots are girls you see everyday around you, real girls, average girls, girls you can get because their boyfriends aren’t that much hotter than you.

    With ads like Louai’s I guess Beirut you get the same feeling. They are regular ads, ads you see everyday around you, ads that you can do or other people in your agency are capable of thinking of. Ads you can compete with and ads that are in the same league as yours.

    Who wants to compete with ads that are in the league with Cannes right?

    You’re not that creative to compete with the good stuff, you can’t think of big ideas that are going to win anything and not only that but you’ve given up aiming high instead because you’ve failed over and over.

    You’ve finally found a competitor thats just as good as you are right here. Its a closer race between you two this way, finally an agency and creative you can compete with. Beirut vs Louai, what small idea will they come up with next?

    Personally Beirut I think you should aim high, even if you’ve tried and failed before just keep trying. Don’t aim for average, don’t let the highlight of your work be genuine. No one wants to buy a car where the salesman is trying to convince you its great because it had 4 wheels?

    This goes out to everyone else too. Just because some of the ads are really great don’t be afraid and don’t go calling them all ghosts like Louai does, its his defense mechanism, its how he sleeps better every night. He just calls everything thats not his a copy or a ghost and that way he doesn’t have to worry about creating the same level of work.

    Peace out people, we’re doing good.

  • M Jacob

    Haven’t seen any creative, strategically strong work here so far. Just stuff that belongs in some alternate-art gallery.

  • http://www.bloganubis.com Louai Alasfahani

    Thank you Beirut. it is funny (in a sad way) that the industry still has the likes of John W.

    @ John W. All conflict is inside your mind.
    “Any conflict you see or experience in the outside world is a projection of your ego. In truth, the world is completely at peace and you project your fear of peace onto the world. You don’t want to resolve your inner conflict, but you do want to get it away from yourself. So, you project it onto other people and think that ‘they’ are the ones who are causing you discomfort. Other people are neutral, blank slates and you color them with your own meaning and definitions. Then, you react to them as if these colorations and definitions were real. Other people, in turn, treat you in the way that you expect, in a self-fulfilling prophecy.”

  • kre8tive

    Well Said Johnny…. I like that ;)

  • M Jacob

    Louai,

    Your writing style is creatively and strategically incisive. I stand corrected. Scratch my earlier comment about not having seen anything worthwhile here.

  • Quick comment

    Has this turned into Freudblogarabica?

  • restless

    i still believe that the ad above is:
    1- cluttered and full of informations
    2- the layout is unbalanced where the visual is lost some where in in the middle.
    3- i cant see any clear or interesting connection between the visual and the main big headline !

    over all this is just another lame ad i see everyday .. nothing original or different ,, sorry

  • Beirut

    What a day to be working and not have time to check in.

    John W. Thanks for your incisive analysis of the multi-layered world of porn. It was an extraordinary analogy; too imaginative to be called facile.

    Let me explain myself.

    I don’t like mediocrity as much as you do. But most ads that get posted here are pale imitations of western ads, invariably done by multinational agencies in pursuit of awards.

    And that’s the problem with the region’s advertising.

    The further up the Dubai tower block you are, the less connected you are with the consumer on the street.

    Your market is the senior management in New York or the award scheme in Europe, but not the region’s 700 million people.

    Not surprising, then, that we end up with half-baked concepts that fail to rise.

    The Middle East needs to find its own advertising connection with the people who live here, and on its own terms. And it’s failing.

    That’s why, when I saw Louai’s ad, I called it genuine.

    I didn’t call it great, I simply called it genuine.

    As to a specific in your diatribe: “You’re not that creative to compete with the good stuff, you can’t think of big ideas that are going to win anything and not only that but you’ve given up aiming high instead because you’ve failed over and over.”

    Thanks for telling me so much about myself that I didn’t know.

    But you’ve let yourself down.

    “..big ideas that are going to win anything..”

    This shows that you’re more the problem than the solution here.

    You haven’t grasped the concept of great advertising. It goes like this: understand the consumer, write a great brief, produce a great ad, sell some stuff. As a by product, win an award. That’s what the business is about.

    The award is the icing on the cake, not the cake itself.

    You just don’t get it.

    So who am I, this mediocre failing of your imagination?

    Well, that would be telling.

    I call myself ‘Beirut’ because that’s where I used to work, and I still love the place.

    I’ve worked in Europe for BBH, Ogilvy, Y&R, DDB.

    I’ve won at Cannes and D&AD.

    And I have the best interests of the Middle East at heart.

    So relax.

    John, I hope that in future years you’ll develop the hind of a rhino. I have. Louai (who I’ve never met) obviously has.

    It comes in useful.

  • ekh

    CRAPPPPPPPPPPPPPPPPPPP

  • M Jacob

    Done with the crap? You seemed to be in a hurry, ekh.

  • Magnetic

    Well said Beirut, what’s the point of creating award-winning ads when they don’t reach the consumer? though this be achieved in a creative way that’s appealing and understandable for them.

    many of the ads posted on this blog and others that got praise turned out to be scam/copycat, maybe one of the reasons some agencies engage in such behaviors is that they know these ads will never get approved by their clients (though many times clients reject good ads).

    As said before this ad may not be perfect but it reaches it’s target, on the other side there are 3 messages, while the main headline is redundant in a way it weakened the concept.

  • http://www.bloganubis.com Louai Alasfahani
  • jayson

    On the first glance I thought this ad is for FT eons ago :)

    btw, I prefer this shot and it looks original >> http://www.gettyimages.com/detail/85948111/Stone

  • kre8tive

    Getty? LOOL!

  • ion.k

    so Louai copied from Getty? why Oh why!!!

  • rami

    Louai… this is very original man…. keep it up :)

  • John W

    This is called brand hijacking I mean visual hijacking. Get with the program guys hehehe

  • kre8tive

    Isn’t it Ironic? Mr. Anubis the cliché hunter and copycat detective to come up with something like this?

  • SEIF

    busted looooooooool … nice jayson .. try again Mr Anubis

  • rami

    LOUAI….. WHERE ARE YOU??????????????? lol :)

  • Dave

    Louai… Where are you……

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