Funny TVC: “Saborto Wa Molto” …

May 7th, 2008 Zeid Nasser (Admin)

Agency: Direct Advertising
Creative Director & Voice: Mostafa El Reedi
Music & sound effects: Shaheen Volga
Graphics: Nahla Zakria Amer

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Entry Filed under: Agencies,Egypt,TV & Film


  • http://www.sumrin.blogspot.com AbdallaH SumriN

    Funny, but there is no idea.

  • mostafa el reedi

    mr abdallah sumrin : ofcourse there is idea !!!
    its all about to be patient,the slogan is : soborto wa molto
    which means in arabic that you get patient so you acheaived your goal .
    and if you are in the advertising feild specailly in egypt you will know that the posotiong of the brand :” molto ” that its snack which make you patient to until the time of your meal
    so its very strong concept with a very funny application
    please watch it again and tell me your feed back and i will put the rest of the campaign to make it more clear
    thanks very much sir.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Forcing a concept…

  • ansaihi

    I guess it works for the egyptian market where ppl love jokes, no matter what the idea to communicate is, they love to watch a funny story.
    any Egyptian here to elaborate?


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