Ad Blog Arabia

mr abdallah sumrin : ofcourse there is idea !!!
its all about to be patient,the slogan is : soborto wa molto
which means in arabic that you get patient so you acheaived your goal .
and if you are in the advertising feild specailly in egypt you will know that the posotiong of the brand :” molto ” that its snack which make you patient to until the time of your meal
so its very strong concept with a very funny application
please watch it again and tell me your feed back and i will put the rest of the campaign to make it more clear
thanks very much sir.

I guess it works for the egyptian market where ppl love jokes, no matter what the idea to communicate is, they love to watch a funny story.
any Egyptian here to elaborate?