Ad Blog Arabia

u guys must be kidding..
the concept is cracked up, c’mon guys, whats diving got to do with tijwal? whats shopping gotta do with tijwal, whats beach umbrella gotta do with tijwal??? yani u wanna say when u travel from kuwait to kuwait u get 50% discount.?
as far as i remember, as far as i know u get this service when ur out of the country, so the feeling gota be related to traveling, touring, LEAVING THE ONLY COUNTRY IN THE WORLD WHERE IT GETS 50 DEGREES hot in the summer!!
unfortunately the ads here are related to summer not touring or traveling.
the problem is not only with the concept or strategy, its also with the direction which is so early 2000 and also the copy which is really regular and doesn’t thrill at all.

sorry guys very bad