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December 17th, 2007 Zeid Nasser (Admin)

Etisalat Belt

Agency: ImpactBBDO Abu Dhabi
Creative Director/writer: Peter Vegas
Art Director: Paul Akiki

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Entry Filed under: Agencies,Creative,UAE


  • http://mp3bravo.com Johnny

    This is very good poster.

  • Gibbo

    Not bad for a tough client.

    Shame the number 101 is so small. If you miss it, the ad loses it a bit.

  • Kre8tive

    cliché. bad art direction. bad ad.

  • iramo

    great ad… clean simple… kre8tive, u cant judge any ad as bad, everything has good things and bad things… if u can make it better just say so…

  • http://moeys.net Moey

    nice, ok with me :)

  • Kre8tive

    IRAMO, U from the media department? Can’t blame you my friend..Can you see the strap holes and the buckle pin? They don’t fit, how can they claim “that fits” wherein visually, it’s loose? Peter & Paul, don’t kill a good idea by just NOT ATTENDING MUCH TO DETAILS.. Art Direction?! Phew!

  • Vegas

    Hey Kre8tive. There is this magical device called the arse periscope. Like the belt in this ad it isn’t real. The arse periscope is what people take out when they start thinking about an ad too much. I suspect yours is gold plated.
    Lets pretend for a moment this is meant to represent a real belt. The size of the hole wouldn’t affect the ‘fit’ of the belt at all so your point is bollocks.
    But the thing is dude, this isn’t a real belt is it. It is an image in an ad where were we are using the the belt as a great example of something that can be adjusted to different sizes. LIke you pointed out eariler, cliche perhaps. But in this case the analogy works a little harder because by adding 1′s in between the holes we have zeros and ones which represent ‘data’.
    Clear enough for you?

  • Kre8tive

    Hmm, another one from the agency.. Well, I suggest mr. VEGAS that you’d be attached to the ad itself to explain all these bollocks you just said. Use the belt to tighten your pants not to show your arse.

  • http://moeys.net Moey

    I still like it

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